UK Kentucky Bourbon brand Never Say Die has expanded its ‘every occasion Bourbon’ with a new small batch release.
With just 2750 bottles per small batch, the brand has planned four initial batches or 2023, available in both the UK and the US.
With a lower abv, and mellowed spice from the high rye grain content, the brand believes the expressions are complex enough for sipping, whilst also holding up in highballs and cocktails.
With flavours of spice and citrus that melt into vanilla, leather and caramel, the batches are a traditional Kentucky Bourbon made with a mash bill of 64% corn, 24% rye and 12% malted barley.
“When we set out to create Never Say Die, we always knew we wanted to experiment with the ageing process and push the envelope of what a Kentucky Bourbon can be,” explained Never Say Die Co-founder Martha Dalton. “Since launching late last year, we have been overwhelmed by the positive response from both the industry and Bourbon fans-alike.
Launching last autumn, the batches are both ocean-aged and then further matured in England at Derbyshire’s White Peak Distillery. The timing of the ocean voyage and the resting spot at White Peak provides variance between each small batch.
“As the first Kentucky Straight Bourbon to be both ocean-aged and then matured in the UK, Never Say Die is exposed to three entirely different climatic conditions, and it is this unique journey that we believe gives Never Die its distinct flavour profile,” Dalton continued.
“The salinity of the air, along with the rapid temperature changes of the ocean voyage, accelerate and alter the barrel ageing process. Beyond that, it is undeniable that the char and oak from the barrel is agitated upon the “sloshing” from the maritime journey, thus imparting more flavour and colour to the whiskey”.
For more information, go to neversaydiebourbon.com