Italian winemakers, Martini & Rossi, has introduced its premium range of Non-Alcoholic Aperitivo*, presenting a balanced and sophisticated, moderate approach to yearlong consumption.
Available in two fresh tasting and distinct flavors, Martini & Rossi Non-Alcoholic Floreale contains a refreshingly light tasting and botanical flavor profile, paired with delicate notes of Chamomile. Martini & Rossi Non-Alcoholic Vibrante offers a fruity, balanced Aperitivo option, with notes of Italian Bergamot Oranges.

Born out of a heightened desire for mindful cocktails that are brimming with vibrant flavour, the range offers an ABV of less than 0.5% alcohol and contains no artificial ingredients or flavorings. Both variants are gluten free and made without compromise, with the alcohol being gently removed and naturally infused with a masterful blend of botanicals from around the world.
Marking the heritage brand’s 100th year anniversary of becoming the first Italian company to export a non-alcoholic vermouth to the U.S., with its non-alcoholic Sparkling vermouth and Dry vermouth, Martini & RossiI is no stranger to the no/low alcohol trend that has boomed over the past few years.
According to data from the Martini & Rossi parent company, Bacardi Limited, and its 2022 Cocktail Trends Report, 58% of individuals globally are drinking more non-alcoholic and low-ABV cocktails in comparison to the previous year.
“We are so excited to debut our Martini & Rossi Non-Alcoholic Aperitivo,” said Fabio Raffaelli, Martini & Rossi North American Brand Ambassador. “Awareness is growing that you no longer have to compromise on taste to enjoy no-to-low proof cocktails.
“More people are introducing moderation into their lifestyle and finding new ways to host and celebrate with friends, while also adopting a more mindful approach to spirits. These options are the perfect addition to any cocktail-lovers’ drinks cabinet and something that everyone can enjoy.”
In support of the art of mindful drinking, Martini & Rossi introduces its Mindful Hosting” cocktail kit in collaboration with Cocktail Courier, featuring Martini & Rossi Non-Alcoholic Aperitivo Floreale and Vibrante. The kit includes everything you will need to enjoy 16 non-alcoholic cocktails, including glassware and “The Good Spirited Mindful Hosting & Cocktails Guide” created by family-owned Bacardi.
For more infomation, go to martini.com