Coconut-flavoured liqueur brand Malibu aims to create the free-spirited feeling of summer with the launch of Malibu Peach.
Malibu Peach joins Malibu Watermelon, Malibu Pineapple and Malibu Strawberry in the brand’s ripe and juicy flavour range, along with Malibu Original.
“Malibu is all about the ‘Do Whatever Tastes Good’ mindset, no matter the time of year, so what better way to bring the summer vibes than with Malibu Peach,” said Devaunshi Mahadevia, Brand Director of Marketing, Malibu.
With an ABV of 21%, the expression is ideal for the brand’s recommended Malibu Peach Rum Punch cocktail made with 2 parts Malibu Peach, which is 4 parts Orange Juice, 1⁄2 part Lime Juice and a Peach Wedge to garnish. As an option, you can add a splash of grenadine for a fun pop of colour!
“With peach being a top-five summer flavour*, we’re excited to introduce this innovation to the Malibu portfolio and consumers just in time for the warmer months,” continued Mahadevia
Along with the new Malibu Peach Rum, the brand is introducing Peach to its line of Malibu Cocktails in a Can with Malibu Peach Rum Punch in a Can, ready-to-drink with balanced flavours of peach and orange.
Malibu’s Cocktails in a Can are also available in Piña Colada, Strawberry Daiquiri, Pineapple Bay Breeze and Watermelon Mojito, these convenient, on-the-go drinks provide consumers with that great Malibu taste without the fuss.
*Source: 2022 IFF + Kerry Flavor Development Reports (Global), PRUSA Malibu FY22 Flavor screener