Kentucky Bourbon distillery Maker’s Mark has announced the launch of a new annual, global limited-release series named Cellar Aged.
Designed to prove that whisky ageing is about more than just a number, the brand is using the series to ask, What if age isn’t just about time, but instead about how you use that time to evolve, develop and mature?
To answer this, the inaugural release features a marriage of 11- and 12-year-old bourbon, bottled at cask strength (115.7 proof) and delivering the distillery’s highly anticipated oldest release.
“For more than 65 years, ageing our whisky for a decade-plus wasn’t something we did,” said Rob Samuels, 8th-generation whisky maker and grandson of the founders at Maker’s Mark.
“It’s not that we didn’t believe in it; we simply hadn’t found a way to do it that didn’t compromise on our taste vision – until now,” he continued. “Cellar Aged embodies an older whisky that’s distinctly Maker’s Mark. One rooted in challenging convention, delivering new flavour experiences from the environment that surrounds us, and building on a taste vision that’s been generations in the making.”
To become Maker’s Mark Cellar Aged, barrels of the distillery’s classic distillate first spend approximately six years ageing in traditional bourbon warehouses, where they endure the Kentucky climate and its temperature swings season after season until they reach full maturity and can be called “Maker’s Mark.”
Barrels are then moved into the distillery’s proprietary whisky cellar for an additional five to six years of ageing before being blended to taste and bottled. Built into the natural limestone shelf of the Kentucky hills, the cellar’s consistently cool environment slows down the tannic impact that occurs during maturation while allowing the bourbon to develop a deeper, darker flavour with hidden depths, but no bitterness.
This innovative and taste-led approach in pursuit of an older Maker’s Mark expression continues the boundary-pushing mindset that has shaped the brand since the beginning.
Cellar Aged will be available in the United States in September 2023; in London, Munich and select Global Travel Retail accounts in October 2023; and in Tokyo and Singapore in early 2024.
For more information about Maker’s Mark Cellar Aged, please visit www.MakersMark.com.