New York craft distillery, Kings County, is releasing a new flagship blended bourbon made from house-distilled straight whiskeys.
Bright, complex and approachable, the new expression will be the brand’s most accessible aged spirit, ideal for both neat sipping or mixing.
Presented in a striking new blue label, one which clearly differentiates this spirit from Kings County’s established bourbon, rye, and single malt whiskeys, the distillery will ensure transparency by listing the exact blend composition on every bottle.
“As we have done with moonshine and bottled-in-bond, making a blended bourbon is a way of asking whiskey drinkers to reconsider an overlooked category of spirit,” said Co-Founder and Distiller Colin Spoelman.
“Blended whiskey is most often associated with crowd-pleasing scotch or Canadian whiskies. We used the all-but-forgotten category of blended bourbon to create the American analogue to these reliable and endlessly versatile spirits.”
By law, blended bourbon must use 51% straight bourbon. Still, the open-ended definition allows the Kings County’s blending team to use the full breadth of our mature inventory to craft a complex and purposeful flavour profile within the lineup. With this added flexibility, Blended Bourbon can become a volume leader in Kings County’s portfolio, joining an existing line of superlative aged whiskeys.
Kings County’s spirits have been widely accepted and appreciated, but with the supply of aged whiskey growing short across the spectrum of American whiskey, Kings County aims to lead the market with a superior all-purpose two-year-old spirit.
“While many distillers are raising prices, we are making our whiskeys more affordable and accessible,” said Spoelman. “We want to be the distiller that meets the moment for our customers and fans.”
With notes of honey, caramel, and rye pepper, this is a flexible whiskey and one that shows what can be achieved through the use of quality organic ingredients, careful distilling, and creative blending. It also presents a spirit suitable for mixing, creating a new audience for the brand.
Kings County Blended Bourbon will be available throughout New York State starting September 14th with a national rollout to follow.
For more information go to kingscountydistillery.com