11th generation Tequila producer Juan Domingo Beckmann has collaborated with Hollywood comedian, entertainer and businessman Kevin Hart to release their highly anticipated new tequila brand, Gran Coramino.
Two years in the making, the creation of Gran Coramino has resulted in a perfectly smooth and uniquely balanced Reposado Cristalino Tequila. The 100% agave tequila is first aged in Eastern European oak barrels and finished in California Cabernet wine casks to reflect the state that Hart calls home.
The liquid is then transformed into a Cristalino Tequila – a unique slow-filtration process that Beckmann invented for the Tequila industry more than 10 years ago – delivering a complex, deeply smooth flavour with a crystal-clear appearance.
“Juan is an undisputed leader in the tequila industry and, like me, strives for excellence in everything he does,” explains Hart. “I wanted something different in the market, to tell a story that hadn’t been told before for my fans, for my culture, and a generation who has never tasted a Cristalino before. It’s the best-kept secret in tequila,” he continued.
Beckmann’s La Rojeña Distillery in Tequila, Mexico, is the oldest distillery in Latin America, where, for the past 225 years, Beckmann and his family have dedicated their time to the production of high-quality tequilas.
“From day one, it was clear both Kevin and I share the same philosophy for producing tequila of the highest quality, entrepreneurial drive, and care for the people who make and enjoy tequila,” said Juan Domingo Beckmann, Founder of Gran Coramino Tequila and 11th generation tequila producer. “Kevin has become part of our team here in Mexico and I could not think of a better partner to share this journey with.
For more information, go to GranCoramino.com and follow @GranCoramino on Instagram.