Jose Cuervo Launches Tequila-Based Hard Seltzer Into The Mix

Jose Cuervo Launches Tequila-Based Hard Seltzer

August 17,2020

The new Jose Cuervo Playamar Tequila Hard Seltzer range comes in two flavours inspired by Tequila-based cocktails: lime and grapefruit.

The lime flavour is described as a “bubbly take on the traditional Margarita” and has an aroma of lime zest with a “sweet citrus and agave finish”.

Grapefruit is said to imitate the Paloma cocktail and offers pink grapefruit on the nose “balanced with the taste of softly bitter and sweet grapefruit juice and agave”.

Playamar is a portmanteau of two Spanish words: playa, which means beach, and mar, which translates as sea.

The hard seltzer range is described as a “natural fit” for the Jose Cuervo portfolio. According to the brand, Jose Cuervo is the leading prepared cocktail brand with 35% market share. The brand produces a range of bottled Margaritas, canned sparkling Margaritas and a canned Paloma.

Jose Cuervo said it had almost doubled sales for its ready-to-drink and prepared cocktails business during the second quarter of 2020. The brand expects further growth with Playamar, boosted by “seltzer consumers’ high familiarity with the quality that Jose Cuervo delivers with other prepared cocktail drinks”.

Jose Cuervo Launches Tequila-Based Hard Seltzer Into The Mix


April 9,2024

Global tequila brand Casamigos has teamed up with Iconic supermodel and entrepreneur Cindy Crawford to release its latest expression, Casamigas Jalapeño Tequila.

Crawford’s drink of choice inspired Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman to create the jalapeño tequila that is naturally flavoured with jalapeños to create a spicy yet balanced liquid with just the right level of heat.

“As much as I love Casamigos, my go-to drink for a fun night is a skinny, spicy Casamigos margarita,” says Cindy. Casamigas Jalapeño makes it that much easier. It’s Casamigos with a kick!”

For both Cindy and Gerber, this new launch is personal. “Cindy has obviously been part of the Casamigos journey since day one, and I’m excited that she now gets to put her special touches on Casamigas,” he said. “It’s been over six years in the making.”

Made from 100% blue Weber agave from the rich clay soil of Jalisco, Casamigas is naturally flavoured with jalapeños to create a spicy yet balanced tequila, perfect for a spicy margarita or chilled shot.

In addition to the clean-tasting notes of spicy jalapeños, the expression offers hints of citrus, offering, and sweet agave, a pleasant kick that is balanced with a smooth citrus finish.


The label, also designed by Rande, has Cindy playfully disrupting the traditional label with a fresh and fun design. Flames of fire, a jalapeño and Cindy’s trademark lips and beauty mark are sketched on the label, along with a red “A” crossing out the “O” in Casamigos.

The Casamigos’ founders’ initials are also playfully crossed out with “CC,” and Cindy Crawford’s signature is added in between George Clooney and Rande Gerber’s, finishing the design.

For more information, go to

Jose Cuervo Launches Tequila-Based Hard Seltzer Into The Mix


April 3,2024

Taiwanese Whiskey brand Kavalan is releasing its award-winning Triple Sherry Cask expression to the American market.

The brand has aged Kavalan’s velvety texture and signature sweetness in a rare combination of Oloroso, Pedro Ximénez (PX) and Moscatel-aged casks.

The 43% ABV expression produces notes of cinnamon, candied smoked plum, and citrus layered with berry, tropical fruit, and longan aromas, with a dash of honey, chocolate, and toffee.

“We believe Triple Sherry will win the hearts of U.S. drinkers. It’s the only whisky out there that combines three different sherry casks. The Sherry flavours explode with taste and aromas of dried fruits, rich caramel, sweet maltose and tropical fruits,” said King Car Group CEO Mr YT Lee.

After fully maturing Kavalan’s new make spirit in the three individual sherry casks, Triple Sherry Cask reflects a three-stage balancing act of marrying vats. The process allows the three whiskies, once fully matured in the three respective sherry casks, to rest and meld together in perfect fusion, locking in optimal smoothness.

“During this process, the flavours harmonize through a myriad combination of the three sherry cask whiskies, creating up to nine distinct sherry dimensions,” says Senior Blender Zerose Yang.

“With the dried fruits of the Oloroso cask as its main character, Triple Sherry is embellished with the sweetness of PX and Moscatel casks,” Yang continued.

The packaging design features fluid painting intertwined with white, gold, and red colours, which symbolise the multilayered and smooth taste of triple sherry cask whisky. Underscored on the tin capsule is a double silver line, symbolising the Central Mountain and Snow Mountain ranges surrounding Kavalan Distillery.

For more information, go to

Jose Cuervo Launches Tequila-Based Hard Seltzer Into The Mix


March 19,2024

RTD brand The Finnish Long Drink has announced the return of its Peach flavour, the first new flavour to be added to the brand’s permanent expressions in four years.

Originally launched last year as a limited edition, the flavour soon became a fan favourite due to its bright, fresh, and fruity notes of peach.

“We’re beyond ecstatic to make Peach a permanent product in our lineup,” says Sakari Manninen, Co-Founder of The Finnish Long Drink. When we first rolled out the drink as part of our Midsummer pack, we didn’t have any plans on keeping it around past the summer, but the pack performed exceptionally well.

“We’ve waited a long time to introduce a new flavour to the market,” continued Manninen. “However, throughout this time, we have been experimenting and investing time to ensure that any new flavour we develop is truly an authentic long drink. Peach achieved just that and was just too delicious not to share with the world.”


Honouring the traditional Finnish drink, The Finnish Long Drink was created to bring the “national drink of Finland” to America. Born out of a need to cater to guests of the 1952 Olympic Games in Helsinki, long drinks are now the best-selling category of liquor in the country.

“What really convinced us to make it a permanent addition was the feedback we received from consumers,” added Co-Founder Ere Partanen. “They were incredibly persistent and quickly fell in love with the flavour.

“Our goal has always been to introduce Americans to long drinks, and Peach is a flavour that truly seems to resonate stateside, so what better way to bring even more fans into The Long Drink family.”

To find out more, go to

Jose Cuervo Launches Tequila-Based Hard Seltzer Into The Mix


March 13,2024

Texas distillery Blackland unveils Texpresso Whiskey, a new coffee-inspired expression, which features brown sugar and pecan flavour notes.

The release which is scheduled for March 23rd – the date of the distillery’s 5th anniversary – will see this 35% AVB expression join the distillery’s other popular flavored whiskey release, the Texas Pecan Brown Sugar Bourbon.

This new Texpresso Whiskey has flavours of coffee, brown sugar, and pecans, and can be enjoyed neat or with a shot of espresso for “the ultimate, two-ingredient espresso martini”.

“After witnessing the nationwide popularity of Texas Pecan Brown Sugar Bourbon, we decided it was time to introduce a bold, new flavor profile that combines the smooth kick of whiskey with the familiar, local flavors of coffee, pecans and brown sugar,” exlained Owner and founder Markus Kypreos.

“We anticipate Texpresso will energize palates and become a staple in every whiskey-lovers’ collection,” he continued.

The new expression is available now for presale exclusively at Blackland’s award-winning tasting room in Fort Worth and through the website. The expressions general release will start from April 1st

Jose Cuervo Launches Tequila-Based Hard Seltzer Into The Mix


March 12,2024

Woman-owned brand Freeland Spirits has launched a limited edition Old Tom Gin that is finished in Uncle Nearest Premium Whiskey barrels.

The brand’s Juniper-forward, core Dry Gin spent six months in the Whiskey barrels for a result that is balanced, yet slightly herbaceous with added notes of oak, orange, and sweet caramel.

Launched in celebration of Women’s History Month, the 57% ABV expression created by Freeland’s master distiller, Molly Troupe, who is one of the youngest female master distillers in the world.

“This launch is a celebration of the incredible women who have shaped the spirits industry and the world at large,” said Jill Kuehler, founder and CEO of Freeland Spirits.

In the spirit of giving back, the brand will donate $5 from each sale going to Regarding Her, a non-profit organisation that accelerates female entrepreneurs in food and beverage.

“Freeland Spirits recognises the importance of amplifying women’s voices and contributions and we are thrilled to come together during Women’s History Month to raise a glass to the women who have paved the way and continue to inspire us,” Kuehl

For more information, go to

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