With a nod to its Southern Heritage, Tennessee Whiskey brand Jack Daniel’s has expanded its Country Cocktail range with the release of its new Hard Tea.
Debuting with four flavours – Original, Peach, Raspberry, and Blackberry – the range looks to achieve a perfect balance of black tea, true-to-fruit flavour, and sweet finish.
“We are excited about our launch of Jack Daniel’s Country Cocktails Hard Tea entering the fast-growing hard tea category,” said Keith Cunningham, VP of Partnerships – Pabst.
“Through our partnership with Brown-Forman and the iconic Jack Daniel’s brand, we’ve developed a new twist on the beverage that pays homage to its traditional southern roots.”
Perfect for sipping on the porch paired with a good conversation, each flavour offers drinkers a bold and refreshing quality experience for those who know what tea is all about.
“All four of our great flavours each shine in their own way. It’ll be hard to choose a favourite, but every flavour is guaranteed to deliver a smooth, bright and refreshing experience for consumers,” Cunningham continued.
The four flavours will be available in a 12-oz can twelve-pack in thirteen states, including CA, TX, ID, AL, GA, SC, NC, TN, KY, IL, MI, WI, and PA. The Original & Peach will also be offered in 16oz and 23.5oz single-serve cans in those limited states.
For more information, go to jackdaniels.com