J.J. Corry “The Story” was created for the Irish Whiskey online fan group ‘Stories and Sips’ and it’s 6500 members in America. Made in limited-release of 200 x 750ml and 400 x 50ml bottles the expression was made in November for pre-order and was sold out within 4 hours.
To overcome the challenge of Covid to the traditional ways of promoting Whiskey, members of Stories & Sips were able to follow the creation and production of J.J. Corry “The Story” from cask to glass, through video and live stream updates over a 4-month period.
After TTB approval and importation, bottles were shipped to members across the USA. This remarkable Whiskey Journey culminated in a live stream launch and member group tasting via Facebook and YouTube, hosted by Barry Chandler, curator of Stories & Sips.
Barry Chandler said, “The Story” is a celebration of our growing Irish whiskey community at Stories & Sips. We were thrilled to work with a world-class Irish whiskey partner in Louise McGuane and the team at J.J. Corry and bring this remarkable whiskey to market in record time and receive such an incredible reception from our community. A wonderful whiskey for a wonderful community of whiskey fans.”
Founder of J.J. Corry Louise McGuane commented “2020 has presented formidable challenges for us as a rising Irish Whiskey brand. We were unable to travel to the USA and tell our story to new customers, so we tapped directly into the highly engaged online American Irish Whiskey community with Stories & Sips.
“This allowed us to introduce the J.J. Corry brand from our farm here in Ireland, in real-time, to new consumers and enthusiasts all over the USA,” she continued. “A project like The Story lets us tell our tale in an intimate, meaningful way and create new J.J. Corry advocates and fans for life. Bespoke blends like The Story are in our DNA as whiskey bonders.
“In the 1800s, J.J. Corry would have done exactly the same for his high-profile customers from his shop in Kilrush, Ireland we’re just doing it in a modern way and at an international level.”
For more info on JJ Corey, go to jjcorry.com