Tequila brand Hornitos has announced the launch of a new line of tequila-based ready-to-drink beverages combining real Plata Tequila with refreshing seltzer
Designed to providing tequila and hard seltzer fans with simple convenience without compromise, the drinks will contain no artificial sweeteners and will be available in two flavours, Lime and Mango. Each variant contains less than 115 calories will be available in 12 oz cans, with an ABV of 5% ABV
“The tequila and ready-to-drink cocktail segments are two of the fastest-growing segments in the spirits category right now, with hard seltzer retail sales up 225% in the last year alone,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory.
“With our pioneering history, we’re excited to seize this momentum and bring tequila and seltzer together to deliver a whole new Hornitos Tequila experience for those looking for a refreshing, premium ready-to-drink beverage.”
Founded on the belief that nothing great ever happens without taking a chance, Hornitos is celebrating the release of Hornitos Tequila Seltzer with an extension of its “A Shot Worth Taking” campaign. The brand is inviting adventurous fans aged 21+ to take the chance to pursue their own shots in-store and on social media, with the opportunity to win more than $40,000 USD in experiences, prizes and adventures.