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HAVANA CLUB UNVEILS CUBAN SPICED VARIANT Into The Mix

HAVANA CLUB UNVEILS CUBAN SPICED VARIANT

March 10,2021

Global rum brand Havana Club rum has unveiled its first spiced expression in a bid to attract younger drinkers to the rum category.

“In keeping with the authentic approach we bring to rum making across the rest of the Havana Club range, we felt there was an opportunity to create a spiced offering that would play out particularly well with this millennial and legal-aged Gen Z audience,” said Anne Martin, international marketing director at Havana Club.

The 35% ABV bottling is said to offer balance notes of sweet vanilla and aromatic spices with guava, toasted coconut and fresh pineapple. A mix of gold rum mellowed in charred American Oak and blended with natural flavours and spices, the expression has been designed to pair well with cola, ginger beer and coconut water.

“The result is a truly unique proposition with a gender-neutral look and feel that is already performing incredibly strongly in pre-launch consumer research,” Martin continued.

“For example, more than three-quarters of legal-aged Gen Z consumers we polled said they would purchase Havana Club Cuban Spiced, with the fresh and unique taste of the liquid and strong stand out of the packaging proving particularly attractive to this audience.”

Havana Club Cuban Spiced will be available from mid-March 2021 in the UK, with a global roll-out to follow in the coming months.

HAVANA CLUB UNVEILS CUBAN SPICED VARIANT Into The Mix

DEWAR'S RELEASES THE CHAMPIONS EDITION FOR US OPEN

June 12,2021

Scottish Blended Whisky brand Dewar’s has launched a 19-year-old whisky to celebrate the start of the 2021 US Open golf tournament.

To mark the start of the US Open Championship, held from 14-20 June 2021 at Torrey Pines Golf Course in San Diego, California, the brand has released The Champions Edition, a 19-year-old bottling finished in American ex-Bourbon casks.

Brian Cox, vice-president of Dewar’s North America, said: “Designed for golf and whisky aficionados alike, this first-of-its-kind blend is inspired by our exciting partnership with the US Open, as well as our sporting legacy and commitment to supporting ‘champions’ in all endeavours.”

Created by Dewar’s master blender Stephanie Macleod, the expression blends double-aged grain and single malt whiskies. The resulting liquid offers notes of honey, toffee, vanilla and ripe cherries.

It comes in a silver bottle design to reflect the US Open trophy. Part of the proceeds from the sale of the bottle will be given to the USGA Foundation.

As the official blended Scotch whisky of the US Open Championship golf tournament, the brand will release annual limited edition products to mark the US Open until 2023.

For more information, go to dewars.com

HAVANA CLUB UNVEILS CUBAN SPICED VARIANT Into The Mix

APPLETON ESTATE LAUNCHES BLACK RIVER CASKS RUM

June 10,2021

Jamaican Rum distillery Appleton Estate has announced the release of a new 15 Year Old Black River Casks rum expression.

The new 43% ABV expression pays homage to the Black River in Jamaica’s Nassau Valley, the company says, the source of the limestone-filtered water used to create all Appleton Estate rum.

With the aromas of toasted almond and hazelnut, the palette of the 15-year-old expression has notes of orange peel, vanilla and hints of medium roasted coffee and molasses.

“The rum that we hand-selected for the 15 Year Old is used to create a rare blend of pot and column-still rums resulting in the rich and full-bodied finish,” says Master Blender Joy Spence, who marks her 40th anniversary this year at the distillery. “There is a delicate spice with a fruity subtle oak ending that reflects the lush and fertile land that the Black River runs through here in the Nassau Valley.”

“We cultivate the ingredients that go into every barrel of our rum,” Spence adds. “From the sugarcane, we grow ourselves, to the limestone spring water we source straight from the Black River, every step is carefully looked after, resulting in a beautiful rum.”

For more information, go to appletonestate.com

HAVANA CLUB UNVEILS CUBAN SPICED VARIANT Into The Mix

LUXARDO LAUNCHES RANGE OF PREMIUM CANNED COCKTAILS

June 8,2021

Iconic Italian liqueur brand Luxardo has launched its first-ever artisanal canned cocktail line to the U.S.

Offering the same timeless quality and artisanal spirit expected from the company, the range of canned cocktails have been designed to bring intriguing, creative canned ‘Cocktails Italiano’ to curious cocktail explorers.

“For 200 years, Luxardo’s legacy has prioritized consumers. Our family recipe has been sipped by kings, sold on the Titanic and has created an elevated experience for cocktail lovers into the 21st century,” says Matteo Luxardo, Export Director for Luxardo.

“The canned cocktail market has been rapidly growing in the last year and it only made sense for Luxardo to introduce its classic recipes in the format that supports the modern consumers’ needs for any on-the-go occasion.”

Aperitivo Spritz – Luxardo’s canned Aperitivo Spritz contains Luxardo’s Aperitivo liqueur with sparkling water and natural flavours. Tasting notes: orange zest, refreshingly sweet.

Sour Cherry Gin and Tonic – For the connoisseur of classics, the sour, fruity aroma of marasca cherries mixed with notes of juniper adds a pleasantly sweet aftertaste to the standard Gin and Tonic.  Tasting notes: rich cherry, vibrant juniper, sweet finish.

Bianco Spritz – Drier, lighter, and more bitter, Luxardo Bianco Spritz creates an innovative take on the classically Italian Spritz. Tasting notes: grapefruit zest, a touch of sweetness, bitter finish.

Luxardo canned cocktails, produced by Hotaling & Co., will be available in 4-packs.

For more information, go to luxardo.it

HAVANA CLUB UNVEILS CUBAN SPICED VARIANT Into The Mix

SELVAREY LAUNCHES NEW COCONUT EXPRESSION

June 4,2021

Celebrity owned rum brand SelvaRey is releasing a Coconut expression which they hope will elevate every Piña Colada from Miami to Honolulu.

Made from an incredibly smooth, two-year-aged rum, the luxury spirit is infused with a velvety coconut essence, which promises to forever raise the bar in the coconut rum category and the world of tropical cocktails.

“Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” said brand owner Bruno Mars. “That’s what I wanted people to feel with this campaign. And SelvaRey Coconut delivers the ultimate drink every time. It’s hands down the best coconut rum you’ve ever tasted. Who wouldn’t be happy with a SelvaRey Piña Colada in their hand?”

The release coincides with the first instalment of the brand’s vibrant new campaign, ‘Tropical Luxury, Wherever You Are’. Mars’ fellow brand owners and long-time collaborators – superstar Anderson .Paak of Silk Sonic, Grammy Award-winning songwriter James Fauntleroy, and Oscar and Grammy Award-winning producer D’Mile – all contributed to the campaign.

Mars directs and stars in the flagship video together with .Paak, while Fauntleroy provides the vocals for the jingle.

For more information, go to selvarey.com

HAVANA CLUB UNVEILS CUBAN SPICED VARIANT Into The Mix

JIM BEAM RELEASES ORANGE-FLAVOURED BOURBON LIQUEUR

June 4,2021

International Bourbon brand Jim Beam has expanded its portfolio with the introduction of an orange-flavoured variant.

Bottled at 37.5% ABV, the expression combines orange liqueur and Kentucky straight Bourbon whiskey.

Combining notes of sweet orange, vanilla and char, the release is the latest addition to Jim Beam’s range of flavoured whiskeys, which includes Peach, Vanilla, Apple, Kentucky Fire, Honey and Red Stag by Jim Beam Black Cherry.

Developed for use in ‘simple summer cocktails’, the brand championing the ‘sessionable’ Jim Beam Orange Highball – one part Jim Beam Orange to three parts soda water – as its signature serve.

For more information, go to jimbeam.com

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