Scotch Whiskey brand Haig Club has released its first flavour extension, a new orange-flavoured spirit drink to attract non-whisky drinkers.
the brands co-owner David Beckham said: “Myself and the Haig Club team are continually looking at ways to engage and adopt new consumers to the brand. Developing Haig Club Mediterranean Orange has been in the works for some time now and I’ve enjoyed helping select the final liquid.
“The orange perfectly complements the signature Scotch notes of Haig Club and it’s a great long drink for summer, ” he continued.
Offering a ‘fresh and juicy’ marmalade orange flavour, infused with orange blossom extract and Haig Club’s signature Scotch whisky notes, the brand recommends that the Mediterranean Orange be enjoyed with Fever-Tree lemonade, ice and oranges.
Tapping into the growing early evening and aperitivo occasions, Haig hopes the expression will provide an ‘accessible option’ for both whisky fans and non-whisky drinkers alike. Bottled at 35% ABV, Haig Mediterranean Orange will be available from mid-April across the UK.
For more information go to haigclub.com