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HAIG CLUB RELEASES ‘ACCESSIBLE’ MEDITERRANEAN ORANGE Into The Mix

HAIG CLUB RELEASES ‘ACCESSIBLE’ MEDITERRANEAN ORANGE

March 25,2021

Scotch Whiskey brand Haig Club has released its first flavour extension, a new orange-flavoured spirit drink to attract non-whisky drinkers.

the brands co-owner David Beckham said: “Myself and the Haig Club team are continually looking at ways to engage and adopt new consumers to the brand. Developing Haig Club Mediterranean Orange has been in the works for some time now and I’ve enjoyed helping select the final liquid.


“The orange perfectly complements the signature Scotch notes of Haig Club and it’s a great long drink for summer, ” he continued.

Offering a ‘fresh and juicy’ marmalade orange flavour, infused with orange blossom extract and Haig Club’s signature Scotch whisky notes, the brand recommends that the Mediterranean Orange be enjoyed with Fever-Tree lemonade, ice and oranges.

Tapping into the growing early evening and aperitivo occasions, Haig hopes the expression will provide an ‘accessible option’ for both whisky fans and non-whisky drinkers alike. Bottled at 35% ABV, Haig Mediterranean Orange will be available from mid-April across the UK.

For more information go to haigclub.com

HAIG CLUB RELEASES ‘ACCESSIBLE’ MEDITERRANEAN ORANGE Into The Mix

BRUGAL UNVEILS PRESTIGIOUS SIPPING RUM, MAESTRO RESERVA

March 1,2024

Dominican ultra-premium rum brand Brugal has unveiled its newest expression, the prestigious sipping rum, Maestro Reserva.

Embodying Brugal’s unwavering mastery and pursuit of excellence, the rum utilizes the brand’s unique and innovative cask toasting technique called “Dark Aromatic Toasting” in American sherry oak casks.


With natural caramel hues, Maestro Reserva presents an oaky, red fruit aroma with a hint of smoke balanced by caramel and honey. On the palate, vanilla and caramel emerge, giving way to subtle notes of dark chocolate and dried fruits with a hint of toasted nuts and orange peel.

Maestra Ronera, Jassil Villanueva Quintana, upholds the legacy of Brugal, creating a liquid characterized by a naturally smooth, well-rounded, and intricate sweetness.

“My family deeply embraces the elegance and soul of Brugal rum, and I’ve absorbed a wealth of wisdom from the generations of Maestro Roneros who came before me,” explains Quintana. “By leveraging this knowledge and my unwavering passion, all while paying homage to the Brugal family legacy.

“My hope is that Maestro Reserva graces all of life’s big celebrations, alongside cherished ones, forging moments that will endure for centuries to come.”

Maestro Reserva is presented in a beautiful bespoke glass decanter. The secondary packaging, which is all eco-friendly and fully recyclable plays to the brand’s focus on sustainability.

For more information, go to brugal-rum.com.

HAIG CLUB RELEASES ‘ACCESSIBLE’ MEDITERRANEAN ORANGE Into The Mix

CHICKEN COCK DEBUTS EXCLUSIVE WHISKEY FOR NEW ORLEANS BOURBON FESTIVAL

February 28,2024

Kentucky Whiskey brand Chicken Cock has collaborated with the New Orleans Bourbon Festival to create a one-of-a-kind Single Barrel Double Oak Kentucky Whiskey.

“Not only is New Orleans one of the cornerstones for America’s rich cocktail and whiskey history,” explained Will Woodington, Chicken Cock Whiskey Brand Ambassador, “but we can also trace our brand’s history to New Orleans as far back as the late 1830s.


“This was a time when James A. Miller was shipping barrels of his coveted whiskey down to the ‘Big Easy’, long before he opened the Chicken Cock Distillery in 1856.

“To commemorate the relationship between our brand and the city of New Orleans that stems back nearly 200 years,” Woodington continued, “we wanted to have a great presence at this fantastic event and release a rare and unique offering to its attendees.

Woodington, Gregg Snyder, Chicken Cock Whiskey’s Master Distiller, and event organizers all gathered in Bardstown to hand-pick, in person, the barrel of the brand’s Double Oak 9-Year Kentucky Whiskey.

The whiskey was then aged nine years, the first seven in used barrels and the final two in new American White Oak with a level four char.

The result is a 119.6-proof whiskey that has been bottled in a collaboratively designed, limited edition prohibition-era style bottle, which Woodington points out, is “one of the finest expressions of Chicken Cock Whiskey that I’ve ever tasted!”

The limited edition expression will be exclusively available at the New Orleans Bourbon Festival and at selected retailers in the area.

For more information on Chicken Cock, go to chickencockwhiskey.com

For more information on the New Orleans Bourbon Festival, go to neworleansbourbonfestival.com
HAIG CLUB RELEASES ‘ACCESSIBLE’ MEDITERRANEAN ORANGE Into The Mix

THE LOST EXPLORER EXPANDS WITH RELEASE OF ITS FIRST TEQUILA

February 27,2024

Mexican Mezcal brand The Lost Explorer has expanded its range and Agave focus with the release of its first Tequila.

Created by maestro tequilero Enrique de Colsa (formerly head distiller of Diageo’s Don Julio), the Tequila is produced in small batches at its distillery in the lowland valleys of Amatitán, Jalisco.


“In The Lost Explorer, I found people with my values and principles, with my way of doing things, and today it’s become a reality… being together to launch a new tequila with new flavours, new aromas, and a completely new level of excellence,” said De Colsa.

The Lost Explorer’s inaugural line of tequilas works with local farmers to ensure a high calibre of agave plantings and regenerative harvesting practices.

The first launch will be a blanco tequila which will be available in the US, Mexico, UK and Europe from April onwards.

For more information, go to thelostexplorermezcal.com or connect with the brand on socials.

HAIG CLUB RELEASES ‘ACCESSIBLE’ MEDITERRANEAN ORANGE Into The Mix

ABSOLUT CREATES NEW RTS COCKTAILS LINE

February 26,2024

Global Vodka brand Absolut has entered the Ready-To-Serve (RTS) category with two new expressions aimed at ease of entertainment.

To launch the new Absolut Cocktails line, the brand is releasing two flavours, Vodka Mojito and Raspberry Lemonade, both designed to deliver bar-quality cocktails in a convenient format.


“With prepared cocktails as the fastest growing spirits category, trending to overtake wine and spirits this year, we’re excited for Absolut to enter into the Ready-to-Serve space officially,” said Reshma Dhati, Senior Brand Director of Marketing, Absolut.

“We’re giving time back with family and friends without sacrificing on-the-bar quality cocktails that Absolut is known for.”

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Bottled at 15% ABV, the Absolut Cocktails expressions have a light and sweet twist and offer a convenient multi-serve format (5 servings per bottle) that’s perfect for sharing or enjoying at home – on the rocks or chilled neat.

For more information, follow the brand at @absolutus.

HAIG CLUB RELEASES ‘ACCESSIBLE’ MEDITERRANEAN ORANGE Into The Mix

DEWAR'S LAUNCHES MIZUNARA OAK FINISHED 21 YEAR OLD WHISKY

February 22,2024

Scotch Whiskey Blenders Dewar’s has introduced the newest iteration from its award-winning Double Double series, Double Double 21-Year-Old Mizunara Oak Cask Finish.

Finished in Japanese Mizunara Oak casks, the expression brings together the distilling traditions of Japan and Scotland, creating a rare blend that captures the essence of the two cultures.


“The journey of creating this expression has been an exploration of flavours and craftsmanship, said Stephanie Macleod, Master Blender for Dewar’s. “Together, my team and I introduced a distinctive twist to our award-winning DEWAR’s Double Double 21-Year-Old by finishing it in Japanese Mizunara Oak casks, creating a new and exciting whisky.

Unlike American oak, Mizunara Oak requires more than 200 years to reach maturity and does not grow straight, posing a unique challenge in the process of forming it into casks. The resulting liquid, however, has an intriguing balance of succulence, purity, and smoothness.

“This latest iteration in the Double Double Series is a testament to our commitment to delivering unparalleled experiences to our connoisseurs,” Macleod continued.

Bottled at 46%, the expression features a balance of tasting notes, with the Oak imparting subtle hints of sandalwood and coconut, contributing to a smooth mouthfeel. The finish leaves behind a sweet, clean taste with a touch of creamy vanilla.

“The unveiling of Dewar’s Double Double 21-Year-Old Mizunara is a toast to change and growth,” explained Brian Cox, Vice President of Dewar’s North America. This release reflects our steadfast dedication to crafting exceptional whisky experiences that bring people together and harmonise tradition and innovation.”

For more information, go to dewars.com or connect with the brand via FacebookInstagram & YouTube.

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