French Cognac brand Camus has revitalised its single-provenance Cognac, Ile de Ré Fine Island, to showcase its unique island origin.
Smooth yet fresh and crisp with naturally iodine-rich marine notes, the expression is indisputably linked to its island origin with its distinctive aromatic profile.
Located in the middle of France’s Atlantic coast, three kilometres from the port of La Rochelle, Île de Ré has a mild and dry climate with around 20 percent of the land area sits below sea level. These low-lying areas play an important role in capturing and holding sea mists resulting in a special development of grapes grown on the island.
Camus Ile de Ré Fine Island is distilled at the historical facility of Le Bois Plage en Ré, a distillery that dates back to 1972 and is positioned at the centre of the island. Once distilled, the new spirit is mostly filled into 400-litre casks made from French oak sourced from the forests of Limousin and Tronçais.
On the nose, the Cognac is elegant and fresh, with lively notes of white fruits such as peach and apricot. The palette features crisp orchard fruits, such as apple and pear, with sweet caramel and a nutty framework of almonds balanced by rich cocoa, cinnamon, and a subtle minerality. The finish is smooth, with fine briny notes of iodine.
The revamping of the Camus Ile de Ré Fine Island pack aims to reinforce the communication of the unique flavour profile of this Cognac and its island origin. For this reimagining, Camus worked in collaboration with the Scottish design studio Breeze Creative. The island’s most symbolic locations, which are key to the Cognac’s production and character, are visually represented on the box.
With its iconic flared shape, the bottle is accompanied by a label that reproduces the design of the box, with a horizontal orientation that completely covers the front side. The closure includes a laminated cork stopper that is decorated with a capsule which illustrates the fundamental symbols of the Cognac production process: the grape harvest, the distillation in pot stills and barrel Ageing.
For more information, go to camus.fr