Flavoured whiskey brand Fireball has collaborated with Actor/Comedian Rob Riggle for an expression that will make Father’s Day 2023 one to remember.
Designed to spice up Dad’s Day gifting, the limited-edition Fireball Dragon Reserve presents a more nuanced and refined version of the classic Fireball, that brings the heat – and ignites the fun.
Resting in dragon-charred barrels (or, as you might know them, American oak premium whiskey barrels) for months, the Dragon Reserve is imbued with a subtle smoky, oaky undertone sure to impress the most (or even the least) discerning spirits lover.
“With Dragon Reserve, we asked ourselves: what does dad love, and how can we make that even better?” said Danny Suich, head dragon tamer and global brand director for Fireball.
“We know whiskey drinkers are always looking for the hottest, most exclusive new offering, but most of those products are way too expensive. That’s why we created Dragon Reserve… because the best gifts don’t have to break the bank, but they should break convention and bring the heat!”
Riggle, better known as a professional dad joke-maker, was brought in to help bring this historic product to market as the first honorary Fireball Master Distiller. In his obviously highly coveted role, Rob helped shape the final result of Dragon Reserve through rigorous product testing and unwavering quality control.
The result, according to Master Distiller Riggle? “Absolute fire.”
“Just like Fireball, Rob is known for bringing the laughs and spicing up anything he touches,” said Suich. “It was a no-brainer to make him our honorary Master Distiller for Dragon Reserve – his deadpan delivery and rebellious, irreverent personality was the perfect combination to bring this anything-but-boring product to life.”
Speaking of the Father’s Day holiday on 6/18, that’s also how many bottles of Dragon Reserve will be available, 618 bottles.
“All jokes aside,” said Riggle, “Fireball has a huge legion of fans who we know are going to love toasting pops on Father’s Day after he’s cut the grass, cleaned his car, or napped through hours of golf on TV (you know, dad stuff). Or Fireball lovers can buy one for themselves instead – I won’t tell dad, just like you didn’t tell him about that party you threw at the house when he went out of town that one spring break.”
For more information, go to fireballwhisky.com
We have an affiliate link to the product with Reserve Bar. Must be 21 or older to purchase.