Global Premium mixer brand, Fever-Tree, has worked in partnership with the premium bourbon brand Maker’s Mark to develop Fever-Tree Blood Orange Ginger Beer, a new custom flavour profile in the USA.
Utilising carefully and naturally sourced ingredients, the new expression combines the sweet characteristics of Italian blood oranges with the mixer brand’s fiery, full-bodied, signature Ginger Beer. The proprietary blend of three real gingers ensures the expression leaves a long-lasting, sweet warmth on the palate while providing juicy top notes that bring an outstanding balance.
“Replicating the success we’ve had adding flavours to our Tonic range and reflecting our position as the #1 ginger beer brand in the US, we are delighted to innovate our ginger beer range to capitalize on the fastest growing and largest spirits categories,” explained Charles Gibb, CEO of Fever-Tree USA, “ which is why we’ve created a liquid that pairs perfectly with bourbon, vodka, and tequila.”
“Fever-Tree’s strength combined with category trends have created the perfect momentum for our Blood Orange Ginger Beer launch,” he continued. “Fever-Tree is always on the forefront of innovation and works with the best in class/leaders in the industry partners, like Maker’s Mark, to ensure the best quality, flavour, and mixer to make the world’s best drinks.”
Fever-Tree’s newest release was specifically designed to pair with the characteristics unique to bourbon creating a delicious new take on the Kentucky Mule, and expanding the brand’s award-winning Ginger Beer range for the first time.
“As an American heritage brand whose signature bourbon is aged to taste, Maker’s Mark knows a thing or two about flavour,” added Josh Clark, Senior Brand Manager at Maker’s Mark. “Through this partnership, we both sought something that was dynamic but perfectly balanced and I think we’ve achieved just that.
“Fever-Tree takes the same care in sourcing and always delivers on flavour. With their Blood Orange Ginger Beer and some classic Maker’s Mark, you have an innovative and delicious riff on the Kentucky Mule.”
In keeping with its ethos of simple-to-make refreshing mules, Fever-Tree suggests the following signature serve:
Blood Orange Kentucky Mule
Ingredients
- 1 part Maker’s Mark® Bourbon
- 3 Parts Fever-Tree Blood Orange Ginger Beer
Garnish with juicy blood orange wedge
Instructions
Add bourbon to a highball glass or mule mug, add ice and top with Fever-Tree Blood Orange Ginger Beer. Garnish with blood orange wedge.
For more information, go to fever-tree.com.