Former Bacardi CEO Mike Dolan has teamed up with Mexico-based distiller Ana Maria Romero to co-found a new sustainable Tequila brand, called Mijenta.
In development for two years, Dolan aimed to create a brand that “treats people fairly and properly and well” and is focussed on “ethical behaviour”.
The name Mijenta is inspired by the Spanish words ‘mi gente’, meaning ‘my people’. According to the brand, the words refer to a “community of likeminded people who come together to celebrate life”.
“Mijenta is meant to unite all kinds of people under the same flavour, whether it is for tasting, pairing with food or tasting with friends,” said Romero. “Each element of the journey has been crafted in order to celebrate the best of the land and its people – from the earth that graces us with its gifts, to our community who share their skills, to our customers who give us their trust.”
Mijenta is described as having honey, vanilla and caramel flavours, along with tropical fruits such as peach, melon, pineapple and soursop.
Romero oversaw the whole creation of Mijenta, from harvest to bottle. She has more than 25 years of experience in the Tequila industry.
For more information go to shopmijenta.com