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ESTAMOS RELEASES NEW PASSIONFRUIT MIXER FLAVOUR Into The Mix

ESTAMOS RELEASES NEW PASSIONFRUIT MIXER FLAVOUR

October 26,2021

Australian Margarita mix company, Estamos has launched a new tropical flavour, Passionfruit, to help you make the perfect margarita.

“We have been working behind the scenes on this flavour for quite some time following the overwhelming success of our two current flavours: Watermelon and Cucumber Cooler,” said Estamos founder, Britney Chu. “With Freedom day here and the approaching hot months, we thought this would be the perfect time to launch our own version of Summer in a bottle.”


Born under the Bondi sun, Estamos serves as a flavour amplifier, bringing balance and unparalleled freshness to the mixture of your margarita. In addition, it proudly boasts between 2-4 grams of sugar (from the fruit) per serving, while other mixers on the shelves can have up to 20 grams of added sugar.

With Summer on its way, there’s no better time to get reacquainted with this classic cocktail. Whether you’re feeling pressed for time or want to spice it up, just-add-tequila mixers can really save the day, especially when they are done right.

Estamos has also teamed up with Care Australia, an international aid organisation, and will be donating 10% of proceeds to support their Leftemap Sista (meaning ‘lifting up our women and girls’). This project helps women and girls in Vanuatu, just 3 and 1⁄2 hours away from Sydney, live without the constant fear of violence, earn an income, and make their own decisions about their lives.

“At Estamos, we are all about women uplifting other women,” outlined Chu. “I couldn’t be more inspired to be supporting this group and feel incredibly passionate about bringing this to the forefront during our launch. It is one more reason to feel guilt-free about your Estamos Margaritas this Summer.”

For more information, on any of the flavours (Spicy Watermelon, Cucumber Cooler, and now Passionfruit), go to drinkestamos.com

The brand is also offering a discount code for $10 off and free local delivery, with no minimum spend if you are within 10km of Sydney, by using the PRESS10 at checkout.

ESTAMOS RELEASES NEW PASSIONFRUIT MIXER FLAVOUR Into The Mix

JACK DANIEL'S COUNTRY COCKTAILS LAUNCH ITS NEW HARD TEA

April 19,2024

With a nod to its Southern Heritage, Tennessee Whiskey brand Jack Daniel’s has expanded its Country Cocktail range with the release of its new Hard Tea.

Debuting with four flavours – Original, Peach, Raspberry, and Blackberry – the range looks to achieve a perfect balance of black tea, true-to-fruit flavour, and sweet finish.


“We are excited about our launch of Jack Daniel’s Country Cocktails Hard Tea entering the fast-growing hard tea category,” said Keith Cunningham, VP of Partnerships – Pabst.

“Through our partnership with Brown-Forman and the iconic Jack Daniel’s brand, we’ve developed a new twist on the beverage that pays homage to its traditional southern roots.”

Perfect for sipping on the porch paired with a good conversation, each flavour offers drinkers a bold and refreshing quality experience for those who know what tea is all about.

“All four of our great flavours each shine in their own way. It’ll be hard to choose a favourite, but every flavour is guaranteed to deliver a smooth, bright and refreshing experience for consumers,” Cunningham continued. 

The four flavours will be available in a 12-oz can twelve-pack in thirteen states, including CA, TX, ID, AL, GA, SC, NC, TN, KY, IL, MI, WI, and PA. The Original & Peach will also be offered in 16oz and 23.5oz single-serve cans in those limited states.

For more information, go to jackdaniels.com

ESTAMOS RELEASES NEW PASSIONFRUIT MIXER FLAVOUR Into The Mix

CASAMIGOS RELEASES CASAMIGAS JALAPEÑO WITH CINDY CRAWFORD

April 9,2024

Global tequila brand Casamigos has teamed up with Iconic supermodel and entrepreneur Cindy Crawford to release its latest expression, Casamigas Jalapeño Tequila.

Crawford’s drink of choice inspired Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman to create the jalapeño tequila that is naturally flavoured with jalapeños to create a spicy yet balanced liquid with just the right level of heat.


“As much as I love Casamigos, my go-to drink for a fun night is a skinny, spicy Casamigos margarita,” says Cindy. Casamigas Jalapeño makes it that much easier. It’s Casamigos with a kick!”

For both Cindy and Gerber, this new launch is personal. “Cindy has obviously been part of the Casamigos journey since day one, and I’m excited that she now gets to put her special touches on Casamigas,” he said. “It’s been over six years in the making.”

Made from 100% blue Weber agave from the rich clay soil of Jalisco, Casamigas is naturally flavoured with jalapeños to create a spicy yet balanced tequila, perfect for a spicy margarita or chilled shot.

In addition to the clean-tasting notes of spicy jalapeños, the expression offers hints of citrus, offering, and sweet agave, a pleasant kick that is balanced with a smooth citrus finish.

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The label, also designed by Rande, has Cindy playfully disrupting the traditional label with a fresh and fun design. Flames of fire, a jalapeño and Cindy’s trademark lips and beauty mark are sketched on the label, along with a red “A” crossing out the “O” in Casamigos.

The Casamigos’ founders’ initials are also playfully crossed out with “CC,” and Cindy Crawford’s signature is added in between George Clooney and Rande Gerber’s, finishing the design.

For more information, go to casamigos.com

ESTAMOS RELEASES NEW PASSIONFRUIT MIXER FLAVOUR Into The Mix

KAVALAN LAUNCHES ITS TRIPLE SHERRY CASK IN U.S.

April 3,2024

Taiwanese Whiskey brand Kavalan is releasing its award-winning Triple Sherry Cask expression to the American market.

The brand has aged Kavalan’s velvety texture and signature sweetness in a rare combination of Oloroso, Pedro Ximénez (PX) and Moscatel-aged casks.


The 43% ABV expression produces notes of cinnamon, candied smoked plum, and citrus layered with berry, tropical fruit, and longan aromas, with a dash of honey, chocolate, and toffee.

“We believe Triple Sherry will win the hearts of U.S. drinkers. It’s the only whisky out there that combines three different sherry casks. The Sherry flavours explode with taste and aromas of dried fruits, rich caramel, sweet maltose and tropical fruits,” said King Car Group CEO Mr YT Lee.

After fully maturing Kavalan’s new make spirit in the three individual sherry casks, Triple Sherry Cask reflects a three-stage balancing act of marrying vats. The process allows the three whiskies, once fully matured in the three respective sherry casks, to rest and meld together in perfect fusion, locking in optimal smoothness.

“During this process, the flavours harmonize through a myriad combination of the three sherry cask whiskies, creating up to nine distinct sherry dimensions,” says Senior Blender Zerose Yang.

“With the dried fruits of the Oloroso cask as its main character, Triple Sherry is embellished with the sweetness of PX and Moscatel casks,” Yang continued.

The packaging design features fluid painting intertwined with white, gold, and red colours, which symbolise the multilayered and smooth taste of triple sherry cask whisky. Underscored on the tin capsule is a double silver line, symbolising the Central Mountain and Snow Mountain ranges surrounding Kavalan Distillery.

For more information, go to kavalanwhisky.com

ESTAMOS RELEASES NEW PASSIONFRUIT MIXER FLAVOUR Into The Mix

THE FINNISH LONG DRINK LAUNCHES NEW PERMINANT PEACH FLAVOUR

March 19,2024

RTD brand The Finnish Long Drink has announced the return of its Peach flavour, the first new flavour to be added to the brand’s permanent expressions in four years.

Originally launched last year as a limited edition, the flavour soon became a fan favourite due to its bright, fresh, and fruity notes of peach.


“We’re beyond ecstatic to make Peach a permanent product in our lineup,” says Sakari Manninen, Co-Founder of The Finnish Long Drink. When we first rolled out the drink as part of our Midsummer pack, we didn’t have any plans on keeping it around past the summer, but the pack performed exceptionally well.

“We’ve waited a long time to introduce a new flavour to the market,” continued Manninen. “However, throughout this time, we have been experimenting and investing time to ensure that any new flavour we develop is truly an authentic long drink. Peach achieved just that and was just too delicious not to share with the world.”

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Honouring the traditional Finnish drink, The Finnish Long Drink was created to bring the “national drink of Finland” to America. Born out of a need to cater to guests of the 1952 Olympic Games in Helsinki, long drinks are now the best-selling category of liquor in the country.

“What really convinced us to make it a permanent addition was the feedback we received from consumers,” added Co-Founder Ere Partanen. “They were incredibly persistent and quickly fell in love with the flavour.

“Our goal has always been to introduce Americans to long drinks, and Peach is a flavour that truly seems to resonate stateside, so what better way to bring even more fans into The Long Drink family.”

To find out more, go to thelongdrink.com

ESTAMOS RELEASES NEW PASSIONFRUIT MIXER FLAVOUR Into The Mix

BLACKLAND'S ANNOUNCES NEW TEXPRESSO WHISKEY EXPRESSION

March 13,2024

Texas distillery Blackland unveils Texpresso Whiskey, a new coffee-inspired expression, which features brown sugar and pecan flavour notes.

The release which is scheduled for March 23rd – the date of the distillery’s 5th anniversary – will see this 35% AVB expression join the distillery’s other popular flavored whiskey release, the Texas Pecan Brown Sugar Bourbon.


This new Texpresso Whiskey has flavours of coffee, brown sugar, and pecans, and can be enjoyed neat or with a shot of espresso for “the ultimate, two-ingredient espresso martini”.

“After witnessing the nationwide popularity of Texas Pecan Brown Sugar Bourbon, we decided it was time to introduce a bold, new flavor profile that combines the smooth kick of whiskey with the familiar, local flavors of coffee, pecans and brown sugar,” exlained Owner and founder Markus Kypreos.

“We anticipate Texpresso will energize palates and become a staple in every whiskey-lovers’ collection,” he continued.

The new expression is available now for presale exclusively at Blackland’s award-winning tasting room in Fort Worth and through the website. The expressions general release will start from April 1st

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