CLCollectiveCOCKTAILCollectiveCOCKTAICOCKTAILCOLLECTIVECOCKTAILCOLLECTIVECOCKTAILCOLLECTIVECOCKTAILCOLLECTIVE
EFFEN VODKA CREATES 2021 PRIDE 365 BOTTLE Into The Mix

EFFEN VODKA CREATES 2021 PRIDE 365 BOTTLE

June 24,2021

In its celebration of Pride, Effen Vodka has announced the launch of its 2021 Pride 365 Bottle in collaboration with non-profit organization Allies in Arts.

The brand has commissioned Chicago-based, LGBTQQIA2S artist and street muralist Sam Kirk to design the bottle, which celebrates the Black and LGBTQQIA2S communities and highlights that each day is an opportunity to live loud, vibrant and proud.

“We’re huge fans of Sam’s work and thrilled with how the Pride 365 bottle came out,” said Ivan Hidalgo, Senior Marketing Director of Regional Brands at Beam Suntory.

“There’s no doubting the immense obstacles and barriers the LGBTQQIA2S and Black communities continue to face, and we are honored to join forces with Allies in Arts and Sam to create the 2021 Pride 365 Bottle not only showcasing the Pride colors, but really supporting the underrepresented artists in these communities.”

This year, Effen Vodka is partnering with Allies in Arts to bolster their mission of empowering creative voices and providing fair-paid work for artists who identify as womxn, BIPOC and LGBTQQIA2S – all of whom are underrepresented individuals in creative industries. For every Pride 365 Bottle made, Effen is making a donation to Allies in Arts to support the nonprofit’s mission of amplifying the voices of underrepresented artistic creatives.

“We are very grateful for Effen’s partnership in support of our mission to promote and hire artists who are women, BIPOC, and queer,” said Allies in Arts designer and Effen Vodka decal artist Kyle Lasky.

Further demonstrating Effen Vodka’s ongoing commitment to fostering self-expression, the brand has commissioned two members of the Allies in Arts community to create two sets of vinyl bottle decals for fans to decorate their Effen Vodka bottles at home.

The collections include the Boldly Black collection, illustrated by queer nonbinary Afro-Latinx artist Acacia Rodriguez, as well as the Pride 365 collection, designed by trans artist and activist Kyle Lasky. Both collections will be available alongside the bottle at retail in the coming months.

For more infomation, visit effenvodka.com or follow the brand on Instagram.

EFFEN VODKA CREATES 2021 PRIDE 365 BOTTLE Into The Mix

BOWMORE INTRODUCES DESIGNED BY ASTON MARTIN

August 4,2021

Bowmore Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail.

Inspired by the iconic Aston Martin Atom, the beautifully refined Bowmore 15 Years Old captures a definitive moment in time and pays homage to the craftsmen’s creative flair and passion. The whisky crafted from exquisite first-fill bourbon casks and hogsheads reveals a refreshingly uplifting and stylish character.

“Our partnership with Aston Martin is a further example of how we are investing in the premiumisation of our GTR portfolio through a combination of exciting innovations and special limited editions, said Manuel Gonzalez, Brand Director for Global Travel Retail.

“The Designed by Aston Martin collection continues to highlight the ambition that we have for the Bowmore brand and provides our clients with new concepts with strong consumer appeal, alongside vital growth opportunities.”

The launch signifies the coming together of Bowmore’s GTR whiskies with the design team at Aston Martin to create a striking bottle and pack design, giving the existing range a stylish and eye-catching new look.

Part of an annually released collection, Aston Martin’s design experts showcased the distinctive character of the existing Bowmore 10, 15 and 18-Year-Old single malts, and paid homage to iconic cars from the prestigious brand’s history.

The Bowmore 10 Years Old is paired with the game-changing Aston Martin factory team car, the LM10, which first raced at Le Mans in 1932. Clearly expressing a bold and confident style, these two creations encapsulate exceptional technical prowess as the whisky boldly fuses spice with signature smoke flavours.

Performance and exceptional attention to detail is what unites the Aston Martin DB Mk III and Bowmore 18 Years Old. The high performing single malt is rare and dignified from time spent in the finest Oloroso and Pedro Ximénez casks.

EFFEN VODKA CREATES 2021 PRIDE 365 BOTTLE Into The Mix

PORTOBELLO ROAD RELEASES FOUR VODKA EXPRESSIONS

July 30,2021

UK-based producer Portobello Road Gin is expanding its range beyond juniper spirits with the launch of four new vodka expressions.

Born out of supply chain problems during the pandemic, the distillery, which is now trading under the name Portobello Road Distillery, has released the vodkas in reaction to the growth of the premium flavoured vodka category.

Tom Coates, Portobello Road Distillery’s brand director, said: “With few exceptions, [the] explosion of flavour and colour has largely been confined to the gin category. However, it was only a matter of time before a similar trend transcends to other spirits categories and vodka has already started to see the shoots of this growth.

“At Portobello Road Gin, we have always been extremely careful on ensuring all our brands are juniper forward, and we are really excited to experiment with new, natural and innovative flavours in vodka.”

The four 40% ABV expressions are Potato Vodka, Golden Madagascan Vanilla Vodka, Calabrian Bergamot Citrus Vodka and Toasted Coffee Bean Vodka.

The unflavoured Portobello Road Potato Vodka is described as creamy, rich and soft, while the Golden Madagascan Vanilla Vodka is flavoured exclusively with Madagascan vanilla pods.

The Calabrian Bergamot Citrus Vodka uses bergamot zest, and is recommended in place of gin in some classic cocktails, while the Toasted Coffee Bean expression is made by steeping Colombian coffee beans in the spirit for 24 hours, then redistilling the liquid so that it becomes clear.

Portobello Road Distillery also plans on introducing an Amalfi Lemon Vodka, an Asparagus Vodka and a Watermelon Vodka in early autumn.

For more information go to portobelloroadgin.com

EFFEN VODKA CREATES 2021 PRIDE 365 BOTTLE Into The Mix

HAYMAN'S CELEBRATES SINGAPORE AIRLINES ANNIVERSARY

July 29,2021

English gin distiller Hayman’s is marking the 50th anniversary of Singapore Airline’s first to London with a new limited-edition expression.

Infused with Asian flavours of kumquat, lemongrass, galangal and Persian lime, Singapore Airlines Connoisseur Gin has been created to invoke the familiar and exotic citrus flavours synonymous with large parts of Singapore Airlines’ heartland: Southeast Asia.

Tangy and zesty with bright juniper and hints of spice, rounded by a delicate sweetness, the expression has a smooth finish, ideal for paired with a premium tonic, or as part of a cocktail.

“As the most Internationally recognised independent London gin, we are thrilled to have collaborated with Singapore Airlines,” said James Hayman, co-owner of Hayman’s Gin

“It has been great fun working on this gin together and fusing the very essence of London and Singapore to create this delightful gin.”

Reflecting the gold and blue colours of Singapore Airlines, the label has been designed with a gold wax finish.

The gin is available in the Singapore Arlines lounge at Heathrow Airport, or online via haymansgin.com.

EFFEN VODKA CREATES 2021 PRIDE 365 BOTTLE Into The Mix

DEWAR'S LAUNCHES 8-YEAR OLD JAPANESE SMOOTH

July 28,2021

Scottish blended whisky brand Dewar’s has announced the launch of Dewar’s Japanese Smooth, an innovative whisky, 8 Years in the making.

Harmoniously unniting the best of two whisky making cultures in one bottle, the expression is finished in Japanese Mizunara Oak casks for six months.

The resulting whisky is unique and features subtle floral honey and heather notes along with complex sandalwood aromas on the nose followed by cinnamon spice on the palette.

The flavours are achieve due to the porous qualities of the rare 200-year old Mizunara oak tree variety, also known as the “water oak”, which is used for the Dewar’s cask finish.

“The guiding principles in the creation of this whisky were balance and smoothness,” said Stephanie Macleod, Master Blender for Dewar’s. “This Mizunara finish enhances the signature Dewar’s heathery floral honeyed notes whilst subtlety imparting complex woody notes of sandalwood and cinnamon spice.

“It is an indulgent and pleasurable whisky with a rare breadth and depth of complex and subtle flavors,” she continued. “The smooth yet full-bodied finish makes it perfect to enjoy neat, on the rocks, or in a classic Japanese style highball.”

Brian Cox, Vice President, DEWAR’S Scotch Whisky, North America added: “We are thrilled to launch DEWAR’S Japanese Smooth but unlike previous iterations of our Cask Series it will be a permanent addition to our award winning range of whiskies.

“We believe this is too good a whisky to keep it to a ‘Limited Edition’ issue and thus far the world’s leading whisky connoisseurs would seem to concur: Dewar’s Japanese Smooth has consistently garnered 91-point ratings including from Mark Gillespie’s Whisky Cast, F. Paul Pacult’s Spirit Journal and Whisky Advocate magazine.

“Ratings are not the be all or end all of whisky quality,” Cox continued, “but when there is this consistent high level of recognition from objective 3rd parties it is a real sign that once again Stephanie Macleod has mastered her craft to reveal the exciting possibilities of blended Scotch whisky.”

For more infomation go to dewars.com

EFFEN VODKA CREATES 2021 PRIDE 365 BOTTLE Into The Mix

SUNTORY UNVEILS REDEVELOPED YAMAZAKI 25

July 27,2021

Japanese whisky distillery House of Suntory has reformulated the recipe for its 25-year-old Yamazaki single malt.

Using a limited edition Yamazaki 1984 single malt, which was created to celebrate the 25th anniversary of the distillery and the 110th anniversary of Suntory as inspiration, the redeveloped whisky marries spirits aged in three types of oak, American, Spanish and Japanese mizunara.

“We went back to the key component whiskies of Yamazaki,” explained Shinji Fukuyo, the producer’s chief blender. “We deliberately chose to feature the depth and profound nature of the notable Japanese mizunara oak. For in its meticulous balance with the American and Spanish oak, Yamazaki’s signature multi-layered taste profile and complex aroma is accentuated.”

The 43% ABV expression offers spiced notes of incense on the nose, bolstered by layers of dried kaki persimmon and satsuma orange. On the palate, sandalwood unfolds to more persimmon sweetness, plus tart yuzu and spicy ginger. The whisky finishes with spiced, sweet and tart wood notes and hints of smoke.

The bottle features a label printed on mulberry Echizen paper, handmade through a traditional Japanese process of drying the sheets on wood boards.

For more information, go to beamsuntory.com

Follow for the latest on Instagram

Sign up for photos, stories, IGTV & more ... Follow