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DIDDY LAUNCHES SIGNATURE FLAVORED VODKA, CÎROC PASSION Into The Mix

DIDDY LAUNCHES SIGNATURE FLAVORED VODKA, CÎROC PASSION

June 13,2022

Sean “Diddy” Combs and Cîroc has unveiled the 15th flavoured release from the music and media mogul and the Diageo-owned brand, Cîroc Passion.

Inspired by Diddy’s personal philosophy of doing something passionately, or don’t do it at all, this innovation is his most ambitious passion project to date. The release of Cîroc Passion is the result of over two years of experimentation and development between Combs and Diageo to perfect the liquid, finetune the bottle design, and craft signature cocktails.

Combs spearheaded each aspect of the process in collaboration with Cîroc, from leading creative and product design to shaping product packaging and guiding marketing efforts.

“Cîroc Passion is the purest and boldest expression of love, so I wanted to develop a new flavour of Cîroc that embodies my spirit and brings consumers into the frequency,” said Diddy. “To be the best, you have to be fearless and follow that fire within you; that’s why we have been leaders in innovation and believe Cîroc will remain the number one brand in the category.”

As part of the Cîroc Passion launch, Combs and his creative team developed custom content featuring his new single “GOTTA MOVE ON” with Bryson Tiller soon to be released. Combs has been teasing the new single since he performed at the 2022 Billboard Music Awards where he served as the Host and Executive Producer. Guests will experience the Cîroc Passion frequency first-hand later this summer during a sensorial event hosted by Combs in his hometown of Harlem, New York.

“Cîroc Passion is dynamic, multi-layered, smooth and brings something unique to our portfolio of flavours,” said Edward Pilkington, Chief Marketing & Innovation Officer, Diageo North America. “It continues Cîroc’s long-standing tradition of setting innovation trends. We are excited for fans to responsibly experience this singular sensation and know they will agree that it was well worth the wait.”

Cîroc Passion is distilled from fine French grapes and infused with an exotic blend inspired by the tropics. Featuring notes of pineapple, mango, citrus, hibiscus, and other natural flavours, it offers a taste experience that’s both lusciously unique and elegantly smooth.

The vodka is encased in a bottle with a distinctive ombre colourway of purple and orange resembling the bright tones of sunset with gold lettering that’s meant to stand out on any table.

For more information, go to ciroc.com

DIDDY LAUNCHES SIGNATURE FLAVORED VODKA, CÎROC PASSION Into The Mix

THE HOUSE OF SUNTORY INTRODUCES LIMITED-EDITION HIBIKI BLOSSOM HARMONY

October 5,2022

Japanese Whisky brand, The House of Suntory, announces the release of Hibiki Blossom Harmony, a limited-edition blend featuring whiskies finished in Sakura casks.

This limited-edition bottle will be available beginning in October in select global markets, including in the United States, the United Kingdom, Australia, Germany, France, Spain, Austria, United Arab Emirates, Netherlands, Italy, Turkey, China, Hong Kong, Singapore, Taiwan, South Korea, Thailand and Vietnam

Hibiki is a harmonious blend of various malt and grain whiskies from Suntory’s Yamazaki, Hakushu and Chita distilleries. Constantly pushing the boundaries of what Japanese Whisky can be, the House of Suntory continues to explore and experiment with various wood types. The Sakura cask intrigued Fifth Generation Chief Blender Shinji Fukuyo.

“I have been mesmerized by the Sakura cask for the last five years now due to its symbolism, but also because of its distinctive, subtly floral and spicy aroma and flavour notes,” says Fukuyo. “There have been many experiments with malt and grain whisky components, and we found that there was special alchemy between the grain whiskies and the Sakura cask. It is this special relationship – harmony – that inspired me to create this blend.”

Achieving the right balance and orchestration proved to be a great challenge from the start since the Sakura cask is one with strong character that can easily become overbearing. After a period of trial and error, Fukuyo found that the grain whiskies finished in the Sakura cask best elevated the overall balance.

Sakura Blossom season in early spring has always been an occasion for celebration in Japan, with many gathering around the beautiful flowering Sakura trees that inspire the Japanese to appreciate life as it blooms. Hibiki Blossom Harmony captures this joyful spirit by blending a rare selection of whiskies finished in Sakura wood casks with diverse matured malt and grain whiskies to create this particular Hibiki.

Meaning “Resonance” in Japanese, Hibiki embodies the Suntory philosophy of creating harmony with people and nature. As a House of Master Blenders, the House of Suntory has gone to great lengths to explore the breadth and depth of what Harmony can mean for a blend.

For more information, go to whisky.suntory.com

DIDDY LAUNCHES SIGNATURE FLAVORED VODKA, CÎROC PASSION Into The Mix

KNOB CREEK TO RELEASE LIMITED-EDITION 18 YEAR OLD BOURBON

October 5,2022

US Small Batch Bourbon brand Knob Creek has announced the release of a limited-edition 18-Year-Old Bourbon that has been aged twice as long as its flagship bourbon and bottled at 100 proof.

Coincidimng with the 30th anniversary of the brand and its Small Batch Bourbon Collection, the new expression offers a complex, yet balanced, liquid with notes of caramelized oak and sweet vanilla with a warm finish. The unique flavour profile and rich copper colour are due to its mature age and demonstrates how great things take time and patience.

Three decades ago, Booker Noe, grandson of Jim Beam and Sixth Generation Master Distiller, set out to define the standards for pre-prohibition style bourbon by introducing Knob Creek to the world. Today, Knob Creek continues to honour his legacy by pushing the boundaries of the bourbon category, and this new, extra-aged and full-flavoured liquid reinforces the brand’s ongoing dedication and commitment to exceptional craftsmanship.

“As we celebrate 30 years of Knob Creek, it’s clear to me that Dad was ahead of his time in creating innovative expressions with big, bold flavours that defined pre-prohibition whiskey,” said Fred Noe, Booker Noe’s son and Seventh Generation Master Distiller. “This new 18-Year-Old liquid is a nod to his vision and commitment to quality and craftsmanship, and I know this is a whiskey he’d be proud to serve. I’m honoured to further his legacy with Knob Creek’s oldest and boldest expression yet.”

For more information about Knob Creek 18-Year-Old and the brand’s award-winning bourbon and rye portfolios, go to knobcreek.com or follow the brand on Instagram

DIDDY LAUNCHES SIGNATURE FLAVORED VODKA, CÎROC PASSION Into The Mix

FEVER-TREE RE-RELEASES LIMITED-EDITION DAMSON & SLOE BERRY TONIC WATER IN UK

October 3,2022

Global mixer brand Fever-Tree is excited to bring back the brand’s refreshingly light Damson & Sloe Berry Tonic Water for a second year to supermarket shelves in the UK this Autumn. 

Becoming a firm crowd favourite when it was initially released last year, this Autumn / Winter expression makes for the ultimate seasonal sip. Designed to elevate a G&T into something unique, the expression is made from hand-picked damsons from the fields and hedgerows of Herefordshire and foraged wild sloes from the foothills of the Black Mountains.

With an enticing plum colour, evoking the Autumnal hues of the English countryside, the expression uses sustainably sourced ingredients with no artificial sweeteners, colourings or preservatives.

The rich, vibrant fruity tartness of damson combines perfectly with the intensity of the sloe, and the warming spice including cardamom, star anise, nutmeg and cinnamon, makes this expression a stunning staple to add to your drinks cabinet.

“Damson & Sloe was crafted together with local suppliers from here in the UK, and it’s their expertise and passion for nature’s best ingredients which makes this liquid so special,” said Ross Haddow, Fever-Tree’s Head of Innovation. “For me, it’s everything you want in an Autumn / Winter drink. Rich, warming and spicy it makes for the ideal welcoming drink when friends and family arrive for festivities.”

The more inventive among us can try a ‘Damson and Sloe Fizz,’ a simple cocktail to get the party started, made by mixing with a little Cointreau and Prosecco. A fan of deep purple? Pour with Whitley Neil Blackberry Gin and garnish with lemon zest for a deliciously deep Bramble G&T.

For more information on Fever-Tree, go to fever-tree.com

DIDDY LAUNCHES SIGNATURE FLAVORED VODKA, CÎROC PASSION Into The Mix

RACEHORSE INSPIRED BOURBON LAUNCHES IN UK

September 30,2022

Sometimes it takes a racehorse, a sea voyage and a reduction in tariffs to create the perfect Bourbon Whiskey.

Never Say Die, the world-first Bourbon inspired by the legendary tale of the namesake racehorse, is launching its flagship product today for the UK market.

The Barrel Strength Bourbon has been distilled and matured in Kentucky before embarking on a six-week trip across the Atlantic, where it was then matured in barrels in Derbyshire to give it a unique, British finish.

Exposure to the ocean air during Never Say Die’s six-week maritime voyage combined with the contrasting climates between Kentucky and the UK results in a unique flavour profile with lively spice and citrus notes that melt into vanilla, leather and caramel, concluding with a lasting smooth finish.

The brainchild of world-class Bourbon distillers Pat Heist and Shane Baker, Never Say Die was inspired by the infamous racehorse of the same name, which following a traumatic birth was revived with a shot of whiskey. Three years later and at odds of 33-1, Never Say Die became the first American-born horse in 70 years to win the Epsom Derby in front of 250k spectators, which included Queen Elizabeth II and Sir Winston Churchill.

With production beginning in 2017, its long-awaited launch was only made possible when crippling 25% whiskey tariffs on US imports were reversed as a result of the campaigning efforts of the team and the Bourbon Alliance which was co-founded by Never Say Die director Martha Dalton.

“The process of bringing Kentucky Straight Bourbon in original barrels across the ocean to further mature in England has never been done before,” explained Dalton.  “We are incredibly proud of what we have achieved, creating a world-class whiskey that is rooted in Kentucky provenance but with an undeniably English character.”

Pat Heist, Never Say Die’s Master Distiller, added: “Our philosophy is only to produce the best and most interesting whiskey possible for drinkers worldwide. As such, Never Say Die is made using only the finest ingredients. Our custom mash bill has been designed to highlight the essence of the small grains with consistency, using carefully selected local grains. It is a pioneering sweet mash which results in a smoother, more flavourful whiskey.

We also use high-quality, mineral-rich limestone-filtered water sourced from the deepest aquifer in Kentucky. We add our Bourbon whiskey to well seasoned, charred American Oak barrels and tuck them away to mature to perfection for up to four years in Kentucky before it embarks on the final leg of its journey across the ocean to the White Peaks Distillery in Derbyshire to finish”.

For more information go to neversaydiebourbon.com

 

 

DIDDY LAUNCHES SIGNATURE FLAVORED VODKA, CÎROC PASSION Into The Mix

PLANTATION RUM RELEASE LIMITED-EDITION GUYANA 2007

September 29,2022

Global Rum brand Plantation will release the latest limited edition from the ‘Under the Sea’ Vintage Collection No.2: Guyana 2007. Following Panama, Jamaica and Fiji, Guyana is the fourth edition of the ‘Under the Sea’ collection which celebrates marine animals native to the great terroirs of rum.

This latest double-aged release was selected from the cellars of Demerara Distillers Limited by Andrew Hassell, Managing Director and rum historian at West Indies Rum Distillery. Guyana 2007 is the result of a collaboration with Alexandre Gabriel, Owner and Master Blender of Plantation Rum, and Shaun Caleb, Master Distiller of Demerara Distillers Limited.

Guyana 2007 results from one-week fermentations distilled in three historic stills: the Port Mourant double wooden pot still, the French Savalle four-column metal still and the Enmore Wooden Coffey still. Further depth is added through the double ageing process, a signature of Plantation Rum.

First matured for 13 years in 200-litre ex-bourbon casks in the cellars of Demerara Distillers Limited, the rum then made a long sea voyage to France, where it was further aged for two years in Javrezac, in the Southwest of France, in 350-litre French oak casks.

Rich and intense on the nose, with pastry notes of cocoa, almond and cooked banana, before becoming spicier, with allspice and charred oak. The palate opens with orange, caramel and tobacco, leading to balsamic and almost smokey notes, before ending with a very long, spicy finish with pepper, nutmeg and chocolate.

Guyana 2007 (51%, 700ml) is available from Master of Malt

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