Global tequila brand Casamigos has teamed up with Iconic supermodel and entrepreneur Cindy Crawford to release its latest expression, Casamigas Jalapeño Tequila.
Crawford’s drink of choice inspired Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman to create the jalapeño tequila that is naturally flavoured with jalapeños to create a spicy yet balanced liquid with just the right level of heat.
“As much as I love Casamigos, my go-to drink for a fun night is a skinny, spicy Casamigos margarita,” says Cindy. Casamigas Jalapeño makes it that much easier. It’s Casamigos with a kick!”
For both Cindy and Gerber, this new launch is personal. “Cindy has obviously been part of the Casamigos journey since day one, and I’m excited that she now gets to put her special touches on Casamigas,” he said. “It’s been over six years in the making.”
Made from 100% blue Weber agave from the rich clay soil of Jalisco, Casamigas is naturally flavoured with jalapeños to create a spicy yet balanced tequila, perfect for a spicy margarita or chilled shot.
In addition to the clean-tasting notes of spicy jalapeños, the expression offers hints of citrus, offering, and sweet agave, a pleasant kick that is balanced with a smooth citrus finish.
The label, also designed by Rande, has Cindy playfully disrupting the traditional label with a fresh and fun design. Flames of fire, a jalapeño and Cindy’s trademark lips and beauty mark are sketched on the label, along with a red “A” crossing out the “O” in Casamigos.
The Casamigos’ founders’ initials are also playfully crossed out with “CC,” and Cindy Crawford’s signature is added in between George Clooney and Rande Gerber’s, finishing the design.
For more information, go to casamigos.com