Global alcohol giant, Campari Group, introduces Mayenda Tequila Blanco, a new luxury sipping tequila created to capture lost flavours from the heart of the agave.
Adding two extra steps of craft and care, the expression creates a more decadent, more elegant Blanco Tequila ideal for sipping and savouring.
Named as a tribute to Mayahuel, the Aztec goddess of agave, the Tequila has been crafted by Maestro Tequilero Jesus Susunaga and his team at Casa San Nicolás, in Arandas, Jalisco, to ensure a tequila of the highest quality that honours the agave.
The first luxury brand innovation from Campari Group, Mayenda, is hand-harvested with a low jima cut (<3cm) to remove harshness & bitterness before embarking on the unique process. The most profound flavours of agave are unearthed by adding these two pioneering steps of craft and care:
- First, macerating, or steeping, the roasted piñas (agave hearts) in the base distillate, inviting the aromas and flavours of caramelized, cooked agave into the liquid.
- Secondly, blending with agave miel, the “honey” from the agave cooking, brings layers of complexity – sweet, caramel, vegetal, floral, and peppery notes.
The final distillation of Mayenda takes place in copper pot stills, which captures the sweetness and complexity of the cooked agave without any added sugars or additives.
With aromas of wildflower honey and cinnamon alongside subtle top notes of orange blossom and fresh grass, the expression is moon-bright in colour and boasts a silky body with undertones of baking spices, fresh herbs and pepper that weave their way through caramelized agave notes. Best enjoyed neat at room temperature, the finish is a lingering echo of citrus, honey, and baking spices.
From the Heart of Mexico
“Noticing that some of the most precious aromas and flavours from the agave are lost during the process,” commented Mayenda’s Maestro Tequilero Jesus Susunaga, “we asked ourselves ‘how were we going to take these flavours and capture them in a bottle?'”
“Before even taking a sip, you’ll notice the complex bouquet,” noted Susunaga. “The vibrant aroma of honey, caramelization, and a touch of pepper carries through onto the palate with every sip. Mayenda brings forward layers of flavour, something extraordinary in a Blanco.”
For more information, go to mayendatequila.com