Australian Rum Distillery, Brix Rum, is launching a new era of Australian rum by unveiling its new look core range of 100% Australian Rums.
e includes three distinct spirits, all crafted with Australian ingredients & matured in Sydney in local wine casks.
“After 5 years of Australian rum education, appreciation and celebration, Brix is now able to release the local Australian rums we have been striving to produce along the first part of our long Rum journey,” said Brix Co-Founder James Christopher.
“We have always challenged ourselves to create delicious products that allow the consumer to discover a new way of appreciating Rum,” Christopher continued. “When made with love and care, great local ingredients, a master craftsperson at the helm and loads of passion, Rum can be adored alongside the world’s great spirits.
“With enough mature stock on hand to send around the country, we are ecstatic to say that now, we can seriously begin to achieve what we set out to do. Reinvent Australian Rum.”
- Brix Australian Rum aged in Australian red wine casks for three years and bursting with flavour notes of pastry, baking spices & light oak balanced out with aromas of vanilla caramel and stonefruit. A new approachable vision for Australian rum.
- The full-bodied Brix Australian Spiced Rum has first been aged in local red wine casks and infused with local spices, fruits and nuts. Think Aussie Pavlova, Jaffas at the movies and fruit & nut chocolate. With a touch of sweetness and a lingering depth of spice on the palate, it’s the dynamic duo of bold flavour and subtle smoothness.
- For those with a lighter palate, the fresh and light Brix Australian Cane Spirit is crafted from premium Australian molasses and is sourced from the cane fields of Queensland. Encompassing a 30% portion of aged rum, removing its colour through charcoal filtration adding a boldness and further depth of flavour to its profile. Perfect for your mojitos, daiquiris & pina coladas at home!
Although the range has been designed with cocktail mixing in mind, the brand believes its core range maintains enough complexity to be embraced by those who prefer to drink it on the rocks or even with their fave mixer.
To highlight the brand’s maturity, the new core line has been released in new-look sleek, sophisticated bottles with redesigned labels showing full product transparency. Revamped branding featuring an elevated new logo, refined brand assets and sophisticated simple serves will also accompany the release.
The brand believes the new expressions are best consumed in rum-based classics such as a Rum Old Fashioned, a Spiced Rum Espresso Martini or classic Mai Tai.
For more information, go to brixdistillers.com