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BOWMORE AND ASTON MARTIN UNVEIL LIMITED-EDITION Into The Mix

BOWMORE AND ASTON MARTIN UNVEIL LIMITED-EDITION

November 8,2021

When Aston Martin creates the perfect supercar, they use what they like to call a  ‘Golden Ratio’, a perfect pairing of design, performance, and technology implemented into each chassis.

The Master Whisky Blender at Bowmore Distillery would tell you that to create a great whisky, the distillery has implemented that same Golden Ratio concept and the result is the brand’s new 21-year old single malt whiskey collaboration.

The Golden Ratio is the mathematical equation found in nature that can be used to create aesthetically pleasing compositions. Bowmore’s head whisky blender Ron Welsh wanted to see (and taste) what would happen if the distillery followed the example of Aston Martin’s chief creative officer Marek Reichman and used the ratio to create a scotch.

The 51.8% ABVMasters’ Selection consists primarily of 21-year-old Bowmore whisky that has been aged in first-fill Pedro Ximenez and Oloroso sherry casks, according to a press release. That component makes up 61.8 percent of the Scotch, with the remaining parts, including Bowmore matured for more than 35 years, split evenly according to the Golden Ratio. The distillery says the result features hints of sherry, coffee, honey and pepper.

“Proportionality defines every precise detail of designing an Aston Martin. We are constantly striving to achieve the Golden Ratio; the optimal of proportions,” Aston Martin’s Reichman said in a statement. “And it is this force which guides the creation of absolute beauty.

To achieve this, we must combine our skill, passion and experience. Coming together with Ron just brings a whole new perspective on this and is hugely inspiring and enlightening. This whisky perfectly and harmoniously brings us together to create a beautiful, yet powerful equilibrium.”

Although this is the fifth release the two brands have collaborated on, this is the first time they have partnered to create a single-malt Scotch.

For more information, go to bowmore.com

BOWMORE AND ASTON MARTIN UNVEIL LIMITED-EDITION Into The Mix

ŻUBRÓWKA VODKA RELEASES ITS NEW ROSÉ EXPRESSION

November 9,2021

The Polish vodka brand is releasing Zubrowka Rosé, a new expression of the traditional Bison Grass vodka, infused with forest raspberries, cranberries and rosehip fruit.

The newcomer has a lower abv of 32% for those seeking a lighter and fruitier taste. The producer said it is “carefully crafted with natural botanical fruit essences” but it still retains a hint of the brand’s iconic bison grass flavour.

The move follows other recent NPD in vodka such as G52 Botanical Vodka from the Glasgow Distillery Company.

Rebecca Heathcote, international marketing director at Roust, the producer of Zubrowka, said: “We are hugely excited about Zubrowka Rosé. It is a great representation of what we are striving to achieve across the brand by delivering a lower abv drink option for consumers that perfectly fits the aperitif moment.

“Not only is it attractively pink, but it is refreshingly fruity and full of berry flavours and makes for the ideal long serve mixed with tonic and ice. A huge amount of thought and craftsmanship has gone into creating such a light and delicious flavour, perfect to enjoy in the sunshine with friends.”

Zubrowka Rosé will launch in France this Spring and it will be ready for other markets by the summer.

BOWMORE AND ASTON MARTIN UNVEIL LIMITED-EDITION Into The Mix

CHEF RICHARD INGRAHAM COOKS UP FRIENDSGIVING WITH CÎROC POMEGRANATE

November 3,2021

CÎROC is partnering with celebrity chef Richard Ingraham to create a curated menu of food and cocktail pairings inspired by the flavours of the new, Limited-Edition CÎROC Pomegranate. Complete with decadent ingredients found in these fan-favourite sweet and savoury dishes, CÎROC is giving you the perfect opportunity to cherish special moments spent around the table.

Chef Richard leaned into the festive nature of Friendsgiving to create recipes that are sure to stand out on any table. Recipes include Twice Baked Sweet Potatoes with Toasted Marshmallows and Pecan Bacon Brittle to savour with the Pomegranate Spritzer and Asiago and Herb Beef Roast to enjoy with Half on the Pomegranate.

CÎROC is spreading more love by giving people the chance to taste this menu in-person with Chef Richard. From now through November 14 at 11:59:59 p.m. ET,** U.S. residents 21+ can enter for the chance to win the ultimate Friendsgiving Dinner at home, prepared by Chef Richard himself.

One lucky winner will win this experience for themselves and up to six other people (21+) to enjoy a tasty Friendsgiving menu inspired by the flavours of Pomegranate. To enter the sweepstakes, participants can head to Friendsgiving.CÎROC.com.

Want to bring the taste and spirit of the season home sooner? Fans can order an exclusive CÎROC Pomegranate Friendsgiving Cocktail Kit that gives you the perfect reason to gather with the ones you love. This custom cocktail kit includes all the ingredients to make the signature CÎROC Pomegranate Jewel along with select cookware essentials to create Chef Richard’s signature Chocolate Toffee Bread Pudding served with Creme Anglaise.

The pudding is an upgraded take on the classic dish found on many tables during the season with flavours that complement the juicy notes of the Pomegranate Jewel. Available for a limited time only, while supplies last, the Friendsgiving Cocktail Kit is now available for purchase on www.CocktailCourier.com.

“Friendsgiving is the time where we gather around the table to enjoy a delicious meal accompanied by great drinks with our family and friends,” said Chef Richard. “I was inspired by the flavours of CÎROC Pomegranate to create a menu of recipes that were created with love and that would give people something simple but elevated to prepare at home.”

CÎROC encourages people of the legal drinking age to celebrate responsibly. Please visit www.CIROC.com for additional information on CÎROC. Stay up to date with the latest news, cocktails and exciting social content by following the conversation at @CIROC.

BOWMORE AND ASTON MARTIN UNVEIL LIMITED-EDITION Into The Mix

JOHNNIE WALKER UNVEILS HIGH RYE BLENDED SCOTCH WHISKY

November 1,2021

Johnnie Walker has introduced the brand’s first High Rye profile whisky – Johnnie Walker High Rye Blended Scotch Whisky. The new offering features a unique mash bill of 60% rye aged in American oak barrels and includes notable single malts that are central to the Johnnie Walker Black Label flavour profile.

This is the first whisky from the brand to showcase a high rye profile and Johnnie Walker Master Blender, Jim Beveridge, and Johnnie Walker Whisky Specialist, George Harper, crafted it to be a whisky that is ideal for both classic cocktails like a Manhattan and smooth enough to be enjoyed on its own.

The resulting taste presents layers of balanced flavours, including sweet orchard fruit notes from Cardhu, rich berry fruit notes from Glenkinchie, and subtle wisps of smoke from Caol Ila that are blended with rye and grain whiskies distilled at the Cameronbridge and Teaninich distilleries.

“Johnnie Walker High Rye Blended Scotch Whisky continues our tradition of pushing the boundaries for what a Scotch whisky can do,” said Johnnie Walker Master Blender Jim Beveridge.

“Our journey towards crafting something truly unique and fantastic was guided by Johnnie Walker Black Label and how flavours from rye whiskies present nicely in classic whisky cocktails. The tasting experience features familiar Johnnie Walker notes that are expressed and emphasized like nothing we’ve crafted before, perfectly complementing our existing portfolio of products.”

The packaging features the iconic square-bottle and slanted label, while accompanied by new creative inspired by the blend of Scotch and rye whisky traditions, with bold undertones that highlight the spirit captured within each bottle.

Bottled at 45% ABV, Johnnie Walker High Rye Blended Scotch Whisky is now available in the U.S. wherever fine spirits are sold, with a suggested retail price of $34.99 per 750 ml bottle.

For more information, head over to Johnnie Walker’s official website.

BOWMORE AND ASTON MARTIN UNVEIL LIMITED-EDITION Into The Mix

LICOR43 DEBUTS 75TH ANNIVERSARY CHOCOLATE EXPRESSION

October 29,2021

To celebrate the brand’s 75th Anniversary, Licor 43 has added a limited-edition chocolate expression made with 100% sustainably sourced cocoa to its range.

According to the company, Licor 43 and chocolate was a popular combination in Spain in the 1970s and 1980s, and today many of the brand’s cocktail creations include chocolate as one of their ingredients.

“Just like coffee, chocolate has long had its place in Licor 43’s story,” says Julian Fernandez, global marketing and innovation director for spirits at Zamora Company.

“Since 2017, we have worked with Danish chocolatier Anthon Berg for their Licor 43-flavoured bonbons, and ever since we joined the world of social media we have found that our posts involving chocolate desserts with Licor 43 are among the most successful interactions we have with our consumers.

“Our mission is to bring excitement, dynamism and passion to the liqueur category, attracting new consumers around the world with innovative drinks releases.”

Additionally, the brand is supporting the activities of the Cocoa Horizons Foundation, which aims to improve the livelihoods of cocoa farmers and their communities.

For more information, go to licor43.com

BOWMORE AND ASTON MARTIN UNVEIL LIMITED-EDITION Into The Mix

HORNITOS EXPANDS RTD SELTZERS WITH NEW PINEAPPLE FLAVOUR

October 28,2021

Leading premium tequila brand, Hornitos, has expanded its Hornitos Tequila Seltzer offerings with a bold, sweet, new flavour: Pineapple.

Combining real Plata Tequila with refreshing seltzer and no artificial sweeteners, the 5% ABV Pineapple flavour boasts an agave character with a distinct, fresh-cut pineapple taste and a hint of creamy sweetness.

“The hard seltzer category has seen incredible growth, with sales making up greater than 50% of the US Ready-To-Drink (RTD) category, and the success of our first two flavours have proven that fans are interested in a tequila-based seltzer option that doesn’t compromise on taste,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory.

“On the heels of our Lime and Mango flavours, we’re proud to offer tequila fans and seltzer drinkers another new delicious offering in Pineapple that showcases the versatility of authentic tequila flavour.”

For more information, go to hornitostequila.com or follow the brand on Instagram, Twitter and Facebook.

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