US craft distillery Boardroom Spirits has introduced a portable and effortless solution with the debut of a canned margarita.
Just in time to kick off the summer season, the brand has created a delicate and crafted mixture of Agave Spirit and Boardroom’s Orange Liqueur. The canned RTD is made with natural flavours and comes in with a 9%ABV.
Boardroom introduced the canned margaritas through a series of teaser videos featuring the Chairman struggling to create a perfect margarita at home.
In the first video, the Chairman cuts his paw while slicing limes while in the second video, he spills the margarita mixture. The Chairman searches for a lost shaker of salt in the third video adding to his growing frustration. In the last video, the Chairman unveils the perfect solution and plunks down Boardroom’s canned margarita with clean ingredients that are neither too sweet nor sour and completely uncomplicated.
“Margaritas are synonymous with summer, but only when done right,” said Mike Podlogar, Director of RTD Program for Boardroom Spirits. “We wanted to craft the perfect margarita that is equally portable, tasty, and harmoniously balances rich agave flavours with citrus and sugar.
Margaritas are best enjoyed while relaxing and we even illustrate that in our can artwork with the Chairman floating in a pool enjoying a margarita. That summer carefree energy carries over to this effortless drink for summer parties with the only hassle being deciding when and where to enjoy it… no extra work required”
For more information, go to boardroomspirits.com