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BELVEDERE CREATES MALTED RYE SPIRIT DRINK Into The Mix

BELVEDERE CREATES MALTED RYE SPIRIT DRINK

September 14,2020

Vodka producer Belvedere is expanding its portfolio with the launch of Belvedere Heritage 176, a new malted rye spirit that is technically not Vodka.

Due to European law, Heritage 176 cannot be called ‘vodka’ because the malted rye spirit was distilled to 92% rather than the required 96% for vodka.

The new release aims to challenge neutrality in vodka and celebrate the technique of malting rye that was widely used by Polish rye vodka makers until the 1890s.

The brand’s master rye distillers experimented with different levels of malted rye in the final spirit and concluded that 2% delivered the ‘most complex flavour profile’.

Rodney Williams, president and CEO of Belvedere Vodka, said: “Belvedere remains committed to showcasing that rye can impart unexpected, authentic and nuanced taste.

“In 2018, our release of two different single estate rye vodkas based on the same strain of rye demonstrated that terroir plays a significant role in shaping rye flavours.

“Now with Heritage 176 we are continuing to display rye’s enormous potential for rich and bold flavours, this time by malting rye to bring out its depth of flavour. Heritage 176 is a new sipping vodka-based [on] an old production technique.”

For more info on Heritage 176, go to belvederevodka.com

BELVEDERE CREATES MALTED RYE SPIRIT DRINK Into The Mix

THE MACALLAN DEBUTS $4,000 DOUBLE CASK 30 YEARS OLD

September 22,2021

Scotch Whisky brand Macallan has launched the latest addition to its iconic Double Cask range with Double Cask 30 Years Old.

A charming combination of cinder toffee, honeycomb, vanilla and red apples, the expression exhibits a rich depth of flavour and a complex character.

As the name suggests, the 3oyear is a blend of the best balance of spirit from both the American and European oak casks. The sherry seasoned American oak imparts delicate, sweet flavours, while the European oak delivers the subtle and classic style of The Macallan.

“The Macallan Double Cask 30 Years Old is a modern take on our classic 30-year-old and is an exceptional aged single malt,” said Kirsteen Campbell, Master Whisky Maker, The Macallan.

“With a rich combination and depth of flavour and a complex character, it is a whisky to be savoured, exhibiting notes of cinder toffee, fresh honeycomb, rich vanilla and red apples. The Macallan Double Cask brings together sherry seasoned American and European oak casks to create the perfect balance of flavours. It is the oak that gives the whisky its natural colour and is the single greatest contributor to the quality, distinctive aromas and flavours.”

The Macallan has collaborated with American artist and photographer, Erik Madigan Heck to showcase the signature tastes and unique and distinctive flavour profile of Double Cask 30 Years Old. Taking his inspiration from the natural landscape on The Macallan Estate and the complex flavours and natural colour of the whisky, he captured imagery evoking the single malt’s character in a unique and contemporary way.

Taking his inspiration from the natural landscape, artist and photographer, Erik Madigan Heck has collaborated with The Macallan to showcase the signature tastes and unique and distinctive flavour profile of Double Cask 30 Years Old. in a unique and contemporary way.

The Macallan Double Cask 30 Years Old is encased in a solid oak presentation box and will be available globally starting this for $4,000.

For more information, head over to The Macallan’s official website.

BELVEDERE CREATES MALTED RYE SPIRIT DRINK Into The Mix

Chef Robert Irvine Launches Irvine's Spirits

September 21,2021

US Chef and TV host Robert Irvine, in partnership with the award-winning Boardroom Spirits Distillery in Pennsylvania, has launched Irvine’s Spirits.

Both Irvine’s Precision Distilled Vodka and Irvine’s American Dry Gin are crafted from a selection of non-GMO corn, naturally gluten-free and are precision distilled to remove impurities for a clean sipping, 80-proof spirit.

Chef Irvine has brought his vast culinary experience to bear on product development and market research, honing and refining the approach until ultimately creating a gin and vodka that embodies his attitude and personality.

Irvine’s vodka is filtered through active carbon for a clean, neutral aroma and smooth, mildly sweet finish, while gin uses a hybrid distilling method that combines pot and column distillation to extract bold, yet delicate aromas and flavours.

Using his own pantry as inspiration for the gin, Chef Irvine has selected thirteen botanicals, which include black currant, Ceylon cinnamon, elderberry, jasmine flower and tea, to create a complex, approachable, and clean 90-proof gin.

As a restaurant owner himself, Chef Irvine believes everyone deserves a taste of the best that life has to offer. Irvine’s Spirits is the culmination of that dream.

“You shouldn’t have to be rich to enjoy a little luxury,” said Irvine. “Every morning, you get up and give it your best. At the end of the day, you deserve the best in your glass.”

Currently available in New Hampshire, Maine, Oregon, California, and Pennsylvania, a portion of the proceeds go to the Robert Irvine Foundation.

For more information, go to irvinespirits.com

BELVEDERE CREATES MALTED RYE SPIRIT DRINK Into The Mix

PATRÓN CREATE BOTTLE TO SAVE AMAZON RAINFOREST

September 16,2021

Patrón Tequila has teamed up with London private members’ club Annabel’s to create a limited edition bottle to raise money for the Amazon rainforest. The move is part of the Annabel’s for the Amazon initiative, which has committed to planting a million trees by March 2023.

Inspired by the members’ club and the Brazilian rainforest, the bottle and box use the club’s Jungle Bar for its design and features hand-drawn illustrations that cover the mirror-panelled walls of the room. The packaging is fully recyclable.

On September 30, 2021, the venue will host celebrities, members and environmentalists for the inaugural Annabel’s for The Amazon event, which aims to help save the rainforest.

Hosted by The Caring Family Foundation in collaboration with One Tree Planted. the organisations hope the event will help to plant one million trees by March 2023, equivalent to approximately 600 hectares of forest restored and equal to 4.2 Hyde Parks.

The bottle is available exclusively to buy from Selfridges’ website and storesProceeds from the sale of the limited edition bottle will be donated to the reforestation of the Brazilian rainforest with each bottle sold will plant 22 trees.

In addition, three Patrón Amazon cocktails will be available at Annabel’s during September, with the partnership planting an extra 10 trees for each drink sold.

For more information, go to Annabel’s.

BELVEDERE CREATES MALTED RYE SPIRIT DRINK Into The Mix

BAILEYS APPLE PIE IS BACK, AND JUST IN TIME FOR FALL

September 15,2021

Forget Pumpkin Spice Lattes, Bailey’s have brought back the limited-time offering Baileys Apple Pie Irish Cream Liqueur to help you treat yourself to your favourite fall traditions and savour those special moments with friends and family.

Blending the flavours of freshly baked apple pie and creamy vanilla ice cream with hints of cinnamon and spice, Bailey’s ApplePie for a truly unique Baileys experience this season.

Baileys has tapped four bakeries across the country known for their renowned sweets to curate one-of-a-kind apple pie-inspired desserts that are non-alcoholic and infused with the flavour of Baileys Irish Cream Liqueur.

“We’re so excited to collaborate with some of the most celebrated bakeries across the nation to bring back Baileys Apple Pie for the second year in a row and deliver even more ways to enjoy the classic fall treat,” said Stacey Cunningham, Director of Liqueurs at Diageo. “We encourage consumers to celebrate the season responsibly while enjoying Baileys Apple Pie with friends and family.”

Baileys Apple Pie is available throughout the USA and is ideal neat, over ice, in coffee or chai tea, or even over ice cream

For more information, go to baileys.com

BELVEDERE CREATES MALTED RYE SPIRIT DRINK Into The Mix

EVA LONGORIA LAUNCHES CASA DEL SOL TEQUILA

September 10,2021

Eva Longoria has launched Casa Del Sol, a new luxury sipping tequila brand which she co-founded. The ultra-premium spirits brand is inspired by the magic of the golden hour and Mayahuel, the Aztec goddess of agave, and translates to “house of the sun” in Spanish. The brand debuts with three offerings: Blanco, Reposado and Añejo.

Casa Del Sol is made from hand-selected 100% Blue Weber agave sourced from rich clay soil in the highlands of Jalisco, Mexico. The brand taps dynamic talent with authentic Mexican roots, including Alejandra Pelayo, Casa Del Sol’s head of production, protégé and goddaughter of the late Francisco Alcaraz, tequila pioneer and master distiller / creator of Patrón.

“When creating Casa Del Sol, we wanted to deliver a brand that was set apart from the rest,” said Longoria. “From the liquid to the legacy, we took the time to develop an ultra-premium tequila focusing on authenticity and a distinct flavour profile. It is always my mission to uplift the voices of women and celebrate my Mexican heritage, so that others may be inspired by the limitless genius and artistry that is rich in our communities.”

The brand has also partnered with Laurent Martell, the 9th generation of the Martell family in France, and sourced Cognac barrels handcrafted with French Limousin Oak. Casa Del Sol has a unique barrel ageing process that results in a distinct flavour and aromatic profile where old world craftsmanship meets new world artistry, infusing Mexican tradition with notes of French heritage.

Casa Del Sol offers three distinctive sipping tequilas – Blanco, Reposado and Añejo:

Casa Del Sol is available for pre-sale nationwide online at the brand’s official website. It will be available for retail nationally in early 2022.

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