Global London Dry Gin brand Beefeater have dug into its archieves to relaunch a gin that was originally released two decades ago.
Looking to leverage off the increasing popular move by consumers towards ultra-premium Gins, the Crown Jewel expression is an elevated version of Beefeater’s London Dry Gin recipe, bottled at 50% abv.
“Beefeater Crown Jewel provides those looking for reassurance and status from established international brands with something extra special from Beefeater,” said Murielle Dessenis, global brand director.
“By 2024, one in every three bottles of premium-plus Gin will be super-premium-plus and it, therefore, made sense for us to consider bringing back our ultra-premium gin from our archives that had previously been so well received by world-renowned bartenders and connoisseurs.”
Inspired by the jewels housed in the Tower of London, the Crown Jewel release (which was discontinued in 2009 with the release of Beefeater 24) has been updated and redesigned to be housed in a new ruby-styled bottle.
Citrusy in both aroma and taste,, Crown Jewels offers plenty of Juniper alongside hints of parma violet, candied citrus peel, liquorice and zongy white pepper.
“As an elevated expression of our house style, Beefeater Crown Jewel is one of my favourites within the portfolio due to its full, rounded and encompassing aroma and bartenders have been banging our door down to bring it back,” said Demond Payne MBE, master distiller for Beefeater.
“To taste, you get fresh grapefruit-led citrus leading to the bolder kick of classic juniper at the crown. A long progression of warm spices and a hint of liquorice sweetness finish with a reminder of deeper citrus notes.
“The botanicals are beautifully balanced providing a long, complex flavours that excite the palate through to the finish. The higher alcohol strength of 50% ABV supports and lifts the delivery of the 10 botanicals.”
For more infomation, go to beefeatergin.com