London-based gin brand, Beefeater, has released a 27.5% abv Botanics Lemon & Ginger spirit drink a pilot test in Canada this month
“Beefeater Botanics is crafted by distilling the Beefeater London Dry base, with our nine famous botanicals, before natural flavours of lemon and ginger are added,” said Desmond Payne, master distiller at Beefeater.
“The refreshingly balanced taste of fruit flavours are achieved with no compromise, crafted with excellence and using only the best ingredients.”
With no added sugar, artificial flavours or sweeteners, the expression’s tasting notes include ’zesty lemon’ aromas and a ’fresh bite of ginger’ on the palate with ’delicate pine green notes’.
“Innovation is at the heart of Beefeater and it has been a strong start to the year for us, delivering new packaging worldwide and three new pilot tests: Beefeater Light in Spain, Beefeater Peach and Raspberry in the UK and now, Beefeater Botanics in Canada,” said Beefeater global brand director, Murielle Dessenis.
”For us, innovation is about driving the premium, quality credentials of Beefeater but also responding to key consumer trends in each market to offer our core target consumer, 25-34-year-old urban explorers, something new and exciting.
“We know that for these consumers social connections are important and Beefeater Botanics will open up new drinking options not only to recruit new consumers into the brand but the wider gin category.”
For more information on the brands other expressions, go to beefeatergin.com