Kentucky Bourbon distillery Basil Hayden has announced the launch of a bourbon that breaks away from preconceived notions.
Crafted by eighth generation Beam family distiller Freddie Noe, the expression reimagines the brand’s iconic bourbon with the use of a toasted barrel. In lieu of traditional rye grain, the whiskey is made using US-grown brown rice, which imparts a hint of sweetness and a touch less spice, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood.
Achieving flavours of sweet vanilla with rich roasted notes, the toasted brown rice bourbon is blended back with more brown rice bourbon after it has been aged in level four char barrels.
“Basil Hayden Toast is truly a whiskey for fans of all taste and experience levels to share. When my grandfather Booker Noe first made Basil Hayden, his intention was always to create a bourbon that opened people’s minds to what bourbon can be. Inspired by his mission, I’ve spent many years working to produce a new bourbon that speaks to this sense of discovery,” said Freddie Noe.
“The unexpected addition of brown rice, as well as the toasted barrel finish of Basil Hayden Toast does just that. It delivers an intriguing avenue into the warm and memorable bourbon sipping occasion. I encourage you to raise a toast with friends to this exciting addition to the Basil Hayden family!”
In addition to being the newest permanent expression to join the brand’s portfolio, Basil Hayden Toast marks the debut of a design-forward packaging update that elevates its most distinctive brand asset – the monogrammed belt. A nod to the metal hoops that encircle bourbon barrels, this new packaging will be featured across the portfolio while leaving the liquid inside untouched.
For more information, go to basilhaydens.com