Kentucky Bourbon distillery Basil Hayden has announced the launch of a bourbon that breaks away from preconceived notions.

Crafted by eighth generation Beam family distiller Freddie Noe, the expression reimagines the brand’s iconic bourbon with the use of a toasted barrel. In lieu of traditional rye grain, the whiskey is made using US-grown brown rice, which imparts a hint of sweetness and a touch less spice, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood.

Achieving flavours of sweet vanilla with rich roasted notes, the toasted brown rice bourbon is blended back with more brown rice bourbon after it has been aged in level four char barrels.

“Basil Hayden Toast is truly a whiskey for fans of all taste and experience levels to share. When my grandfather Booker Noe first made Basil Hayden, his intention was always to create a bourbon that opened people’s minds to what bourbon can be. Inspired by his mission, I’ve spent many years working to produce a new bourbon that speaks to this sense of discovery,” said Freddie Noe.

“The unexpected addition of brown rice, as well as the toasted barrel finish of Basil Hayden Toast does just that. It delivers an intriguing avenue into the warm and memorable bourbon sipping occasion. I encourage you to raise a toast with friends to this exciting addition to the Basil Hayden family!”

In addition to being the newest permanent expression to join the brand’s portfolio, Basil Hayden Toast marks the debut of a design-forward packaging update that elevates its most distinctive brand asset – the monogrammed belt. A nod to the metal hoops that encircle bourbon barrels, this new packaging will be featured across the portfolio while leaving the liquid inside untouched.

For more information, go to basilhaydens.com

French organic spirits brand, Pegasus Distillerie, has announced the launch of a fresh, smooth and transparent mint liqueur called Minty.

Crafted using three types of organic mint, grown and handpicked in the heights of the Alps: orange mint, Japanese mint, and Moroccan mint, the liqueur with no artificial colors or flavors,  is uniquely fresh and smooth.

Transporting the drinker from the crisp heights of the Alps to the soothing warmth of Morocco, the liqueur awakens the senses and unfolds with the bright citrus notes of the orange mint, while the finish lingers with the depth of Japanese mint and the warm comfort of Moroccan mint.

“I founded Pegasus Distillerie on a commitment to bringing consumers the purest refined spirits that don’t sacrifice flavor or quality, and Minty is truly an embodiment of that,” says Maxime Girardin, Founder and Master Distiller at Pegasus Distillerie.

Standing out in the rapidly-growing liqueur category with lower sugar content, total transparency and a sophisticated flavor profile, Minty undergoes several rounds of distillation using the innovative iStill technology, adding body and smoothness to the neutral alcohol ahead of the botanical infusion.

“The inspiration for MINTY came from many years of skiing in the Alps,” continued Girardin. “Experiencing the invigorating freshness of the landscape with loved ones – and a desire to bottle those memories.

“I like to refer to Minty as an “Après-ritivo” – meaning whether you’re just off the slopes, ending a padel match with friends or wrapping up a presentation at the office, MINTY is made for savoring all the little shared moments that spark joy in life.”

Minty is best enjoyed pure, on its own or simply combined with unflavored sparkling water to create a unique ‘MINTY Spark’ spritz. It is available in Florida, NY State and California and online.

For more information, go to pegasus-distillerie.com

The UK’s Hawkridge Distillers has announced the launch of its debut premium whisky, made in partnership with the renowned Berkshire-based celebrity chef, Alain Roux.

Aged in oak bourbon barrels, the Single Malt is imbued with honeyed sweetness, toasted oak, and a hint of orchard fruits.

“English whisky is on the rise, and we’re proud to be part of its exciting resurgence,” says Phil Howarth, Managing Director of Hawkridge. “With this beautiful single malt, we’ve embraced England’s unique terroir and approach to whisky-making to create something genuinely special. This is a whisky that not only honours tradition but also pushes boundaries.”

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Known for its Gin varietals, the distillery combines the finest local ingredients with state-of-the-art techniques to create distinctly English yet globally celebrated spirits.

The new Whiskey expression will launch today at selected retailers nationwide and will be available internationally soon. 

For more information, go to hawkridgedistillers.com

Global Vodka brand Absolut is getting summer-ready with an expansion of its Ready-to-Serve (RTS) and Ready-to-Drink (RTD) ranges.

Delivering convenient, bar-quality cocktails, Absolut is expanding its RTS range with two new flavors: Espresso Martini and Classic Cosmopolitan (20% ABV)

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“The expansion of the Absolut ready-to-serve cocktail line introduces new trending vodka cocktails.” explained Reshma Dhati, Senior Brand Director of Marketing, Absolut. “The Absolut Cocktails Espresso Martini is made with real espresso and Kahlúa rum and coffee liqueur, the #1 brand associated with the popular cocktail1, while the Absolut Cocktails Classic Cosmopolitan brings consumers a new way to enjoy the iconic cocktail that Absolut has been an integral part of since it entered culture in the 1980s.”

Additionally, the brand is also expanding its award-winning RTD collaboration with Ocean Spray with the releases of two new expressions: Absolut + Ocean Spray Vodka White Cran•Peach & Absolut + Ocean Spray Vodka Cran•Mango™ Canned Cocktail. The new flavors will be available in Absolut Ocean Spray 12-pack which also includes fan-favorites Vodka Cranberry and Vodka Cran•Pineapple.

But there is also more to look forward to as this spring, Absolut’s RTD Cocktails are reviving the classics without the fuss, introducing three new flavors including: Classic Mule (7% ABV), Classic Cosmo (10% ABV), and Half & Half Tea & Lemonade (7% ABV). The new flavors will be available in The Absolut Cocktails 8-Pack, which also includes the existing Berry Vodkarita flavor.

For more information, go to absolut.com or follow @absolutus

Independent bottlers World Whiskey Society has announced its latest release: Green Code Kentucky Straight Bourbon Whiskey.

A distinctly eco-friendly release, Green Code is packaged in an eco-friendly, fully recyclable bottle boasting an 84% lower carbon footprint than traditional glass and five times lighter.

“We’re constantly seeking new ways to experiment, from our liquid to our bottles, and we are excited to introduce one-of-a-kind packaging that will have a positive impact on the whiskey community and beyond,” says Alex Kogan, CEO of World Whiskey Society.

“This release reflects our commitment to exceptional craftsmanship and sustainability, proving that great whiskey can be rich in flavour and gentle on the planet.”

Bottled at 48% ABV / 96 Proof, the Green Code Kentucky Straight Bourbon boasts a nose of butterscotch, toasted oak, sweet honey, and subtle cereal grain.

Lush and full-bodied, the expression presents layers of honey, butterscotch, oak, molasses, candied apples, and dark fruit on the palate. Finishing sweet, rich, and syrupy molasses persists with a touch of fruit and toasted oak lingering throughout. This combination makes for a balanced and nuanced experience, ending in a long and satisfying finish.

For more information, go to worldwhiskey.com

The bottled cocktail company On The Rocks, has kicked off the new year with the addition of the Lemon Drop Martini to its permanent line.

Crisp and invigorating with a delicate sweetness, the Lemon Drop Martini features layers of bright lemon, subtle notes of basil and elderflower, and a touch of vanilla for a smooth finish.

“Our cocktail lovers have spoken loud and clear—the Lemon Drop Martini is one of On The Rocks’ most requested cocktails on social media,” said Carol Robert, managing director of U.S. Ready-to-Drink at Suntory Global Spirits.

“We have crafted a cocktail that not only meets expectations but sets the standard of exceptional cocktail experiences everywhere the bartender isn’t. This timeless yet elevated addition reflects On The Rocks’ dedication to delivering excellence and craftsmanship in every pour.”

The new cocktail is designed to complement spring’s flavours, whether as a standalone indulgence or paired with seasonal garnishes like lemon and elderflower. With its bright and zesty profile, the Lemon Drop Martini is like sipping on a ray of sunshine—balancing fruity freshness with sophisticated complexity.

“The Lemon Drop Martini is a timeless cocktail, and I’m thrilled to introduce its effortless elegance in a ready-to-serve format,” said On The Rocks Brand Ambassador Joaquín Simo.

“The classic Lemon Drop starts and finishes very clean and dry, while the On The Rocks Lemon Drop gently accents that essential dryness with hints of floral, herbal, and spice notes. It’s the Lemon Drop you know and love, reimagined to match today’s growing appreciation for botanical flavours.”

the On The Rocks Lemon Drop martini will be available in 375mL and 750mL and is bottled at 20% ABV.

For more information, go to otrcocktails.com