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BACARDÍ RELEASES NEW CANNED COCKTAIL FLAVOURS IN AUSTRALIA Into The Mix

BACARDÍ RELEASES NEW CANNED COCKTAIL FLAVOURS IN AUSTRALIA

October 6,2022

Global Rum brand, Bacardí, is hitting ‘play’ on summertime vibes with the launch of two new canned cocktails in Australia – Bacardí Raspberry Mojito and Bacardí Piña Colada.

“We are seeing more and more people reaching for canned cocktails, with an increase of 24% this year alone across Australia” said Bacardi-Martini Brand Ambassador, Loy Catada. “Mojito and Piña Colada rank amongst Aussie’s top three cocktails of choice, so we are thrilled to be introducing the new Bacardí Raspberry Mojito and BACARDÍ Piña Colada canned cocktails, offering our drinkers quality and convenience when it comes to their favourite cocktail”.

The refreshingly tasty Bacardí Raspberry Mojito lends a berry kick to the traditional mojito, offering a crisp blend of white rum, sparkling water and raspberry flavours. The Bacardí Piña Colada will transport you to a tropical paradise with the perfect blend of white rum, sparkling water and the essence of real coconut.

To celebrate the launch of the new Bacardí Raspberry Mojito and Bacardí Piña Colada canned cocktails, Bacardí has partnered with Australia’s largest independent music and entertainment company, Mushroom Group to present Bacardí Sounds of Summer.

After two years of cancelled festivals and concerts, and without international musicians able to visit Australia, 2022 is set to be one of the most exciting times in the music industry, reigniting Australian’s love for live music.

The Bacardí Sounds of Summer promotion offers Bacardí consumers a chance to go into the draw to win double pass concert tickets to some of the best gigs and music experiences nationwide, with thousands of tickets on offer.

Bacardí Brand Manager Colton Salter says Bacardí is grounded in its passion for live music and special occasions, noting “Bacardí is all about doing what moves you, and the Bacardí Sounds of Summer promotion brings our ethos to life. With some of the world’s biggest and best artists visiting Australia over the coming months, we want to give our customers the opportunity to experience the beat and buzz of live music all summer long”.

With every purchase of eligible Bacardí product, customers can enter the draw for a chance to WIN tickets to the most highly anticipated concerts of the Australian Summer (T&C’s apply). Promotion available at selected venues; eligible products include Bacardí Carta Blanca, Bacardí Spiced, Bacardí Raspberry, Bacardí Coconut, Bacardí’s canned cocktail range.

To find out more about the Bacardí Sounds of Summer promotion, go to bacardisoundsofsummer.com.au

BACARDÍ RELEASES NEW CANNED COCKTAIL FLAVOURS IN AUSTRALIA Into The Mix

MINTY IS AN ORGANIC MINT LIQUEUR CAPTURING THE ESSENCE OF THE ALPS

March 12,2025

French organic spirits brand, Pegasus Distillerie, has announced the launch of a fresh, smooth and transparent mint liqueur called Minty.

Crafted using three types of organic mint, grown and handpicked in the heights of the Alps: orange mint, Japanese mint, and Moroccan mint, the liqueur with no artificial colors or flavors,  is uniquely fresh and smooth.

Transporting the drinker from the crisp heights of the Alps to the soothing warmth of Morocco, the liqueur awakens the senses and unfolds with the bright citrus notes of the orange mint, while the finish lingers with the depth of Japanese mint and the warm comfort of Moroccan mint.

“I founded Pegasus Distillerie on a commitment to bringing consumers the purest refined spirits that don’t sacrifice flavor or quality, and Minty is truly an embodiment of that,” says Maxime Girardin, Founder and Master Distiller at Pegasus Distillerie.

Standing out in the rapidly-growing liqueur category with lower sugar content, total transparency and a sophisticated flavor profile, Minty undergoes several rounds of distillation using the innovative iStill technology, adding body and smoothness to the neutral alcohol ahead of the botanical infusion.

“The inspiration for MINTY came from many years of skiing in the Alps,” continued Girardin. “Experiencing the invigorating freshness of the landscape with loved ones – and a desire to bottle those memories.

“I like to refer to Minty as an “Après-ritivo” – meaning whether you’re just off the slopes, ending a padel match with friends or wrapping up a presentation at the office, MINTY is made for savoring all the little shared moments that spark joy in life.”

Minty is best enjoyed pure, on its own or simply combined with unflavored sparkling water to create a unique ‘MINTY Spark’ spritz. It is available in Florida, NY State and California and online.

For more information, go to pegasus-distillerie.com

BACARDÍ RELEASES NEW CANNED COCKTAIL FLAVOURS IN AUSTRALIA Into The Mix

HAWKRIDGE DISTILLERS TURNS ITS HAND TO PREMIUM ENGLISH WHISKY

February 7,2025

The UK’s Hawkridge Distillers has announced the launch of its debut premium whisky, made in partnership with the renowned Berkshire-based celebrity chef, Alain Roux.

Aged in oak bourbon barrels, the Single Malt is imbued with honeyed sweetness, toasted oak, and a hint of orchard fruits.

“English whisky is on the rise, and we’re proud to be part of its exciting resurgence,” says Phil Howarth, Managing Director of Hawkridge. “With this beautiful single malt, we’ve embraced England’s unique terroir and approach to whisky-making to create something genuinely special. This is a whisky that not only honours tradition but also pushes boundaries.”

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Known for its Gin varietals, the distillery combines the finest local ingredients with state-of-the-art techniques to create distinctly English yet globally celebrated spirits.

The new Whiskey expression will launch today at selected retailers nationwide and will be available internationally soon. 

For more information, go to hawkridgedistillers.com

BACARDÍ RELEASES NEW CANNED COCKTAIL FLAVOURS IN AUSTRALIA Into The Mix

ABSOLUT HAS SUMMER COVERED WITH NEW RTS AND RTD COCKTAILS

February 6,2025

Global Vodka brand Absolut is getting summer-ready with an expansion of its Ready-to-Serve (RTS) and Ready-to-Drink (RTD) ranges.

Delivering convenient, bar-quality cocktails, Absolut is expanding its RTS range with two new flavors: Espresso Martini and Classic Cosmopolitan (20% ABV)

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“The expansion of the Absolut ready-to-serve cocktail line introduces new trending vodka cocktails.” explained Reshma Dhati, Senior Brand Director of Marketing, Absolut. “The Absolut Cocktails Espresso Martini is made with real espresso and Kahlúa rum and coffee liqueur, the #1 brand associated with the popular cocktail1, while the Absolut Cocktails Classic Cosmopolitan brings consumers a new way to enjoy the iconic cocktail that Absolut has been an integral part of since it entered culture in the 1980s.”

Additionally, the brand is also expanding its award-winning RTD collaboration with Ocean Spray with the releases of two new expressions: Absolut + Ocean Spray Vodka White Cran•Peach & Absolut + Ocean Spray Vodka Cran•Mango™ Canned Cocktail. The new flavors will be available in Absolut Ocean Spray 12-pack which also includes fan-favorites Vodka Cranberry and Vodka Cran•Pineapple.

 

But there is also more to look forward to as this spring, Absolut’s RTD Cocktails are reviving the classics without the fuss, introducing three new flavors including: Classic Mule (7% ABV), Classic Cosmo (10% ABV), and Half & Half Tea & Lemonade (7% ABV). The new flavors will be available in The Absolut Cocktails 8-Pack, which also includes the existing Berry Vodkarita flavor.

For more information, go to absolut.com or follow @absolutus

BACARDÍ RELEASES NEW CANNED COCKTAIL FLAVOURS IN AUSTRALIA Into The Mix

WORLD WHISKEY SOCIETY LAUNCHES GREEN CODE KENTUCKY STRAIGHT BOURBON

January 29,2025

Independent bottlers World Whiskey Society has announced its latest release: Green Code Kentucky Straight Bourbon Whiskey.

A distinctly eco-friendly release, Green Code is packaged in an eco-friendly, fully recyclable bottle boasting an 84% lower carbon footprint than traditional glass and five times lighter.

“We’re constantly seeking new ways to experiment, from our liquid to our bottles, and we are excited to introduce one-of-a-kind packaging that will have a positive impact on the whiskey community and beyond,” says Alex Kogan, CEO of World Whiskey Society.

“This release reflects our commitment to exceptional craftsmanship and sustainability, proving that great whiskey can be rich in flavour and gentle on the planet.”

Bottled at 48% ABV / 96 Proof, the Green Code Kentucky Straight Bourbon boasts a nose of butterscotch, toasted oak, sweet honey, and subtle cereal grain.

Lush and full-bodied, the expression presents layers of honey, butterscotch, oak, molasses, candied apples, and dark fruit on the palate. Finishing sweet, rich, and syrupy molasses persists with a touch of fruit and toasted oak lingering throughout. This combination makes for a balanced and nuanced experience, ending in a long and satisfying finish.

For more information, go to worldwhiskey.com

BACARDÍ RELEASES NEW CANNED COCKTAIL FLAVOURS IN AUSTRALIA Into The Mix

ON THE ROCKS ADDS LEMON DROP TO ITS LINE-UP

January 28,2025

The bottled cocktail company On The Rocks, has kicked off the new year with the addition of the Lemon Drop Martini to its permanent line.

Crisp and invigorating with a delicate sweetness, the Lemon Drop Martini features layers of bright lemon, subtle notes of basil and elderflower, and a touch of vanilla for a smooth finish.

Our cocktail lovers have spoken loud and clear—the Lemon Drop Martini is one of On The Rocks’ most requested cocktails on social media,” said Carol Robert, managing director of U.S. Ready-to-Drink at Suntory Global Spirits.

“We have crafted a cocktail that not only meets expectations but sets the standard of exceptional cocktail experiences everywhere the bartender isn’t. This timeless yet elevated addition reflects On The Rocks’ dedication to delivering excellence and craftsmanship in every pour.”

The new cocktail is designed to complement spring’s flavours, whether as a standalone indulgence or paired with seasonal garnishes like lemon and elderflower. With its bright and zesty profile, the Lemon Drop Martini is like sipping on a ray of sunshine—balancing fruity freshness with sophisticated complexity.

“The Lemon Drop Martini is a timeless cocktail, and I’m thrilled to introduce its effortless elegance in a ready-to-serve format,” said On The Rocks Brand Ambassador Joaquín Simo.

“The classic Lemon Drop starts and finishes very clean and dry, while the On The Rocks Lemon Drop gently accents that essential dryness with hints of floral, herbal, and spice notes. It’s the Lemon Drop you know and love, reimagined to match today’s growing appreciation for botanical flavours.”

the On The Rocks Lemon Drop martini will be available in 375mL and 750mL and is bottled at 20% ABV.

For more information, go to otrcocktails.com

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