Global Rum brand, Bacardí, is hitting ‘play’ on summertime vibes with the launch of two new canned cocktails in Australia – Bacardí Raspberry Mojito and Bacardí Piña Colada.
“We are seeing more and more people reaching for canned cocktails, with an increase of 24% this year alone across Australia” said Bacardi-Martini Brand Ambassador, Loy Catada. “Mojito and Piña Colada rank amongst Aussie’s top three cocktails of choice, so we are thrilled to be introducing the new Bacardí Raspberry Mojito and BACARDÍ Piña Colada canned cocktails, offering our drinkers quality and convenience when it comes to their favourite cocktail”.
The refreshingly tasty Bacardí Raspberry Mojito lends a berry kick to the traditional mojito, offering a crisp blend of white rum, sparkling water and raspberry flavours. The Bacardí Piña Colada will transport you to a tropical paradise with the perfect blend of white rum, sparkling water and the essence of real coconut.
To celebrate the launch of the new Bacardí Raspberry Mojito and Bacardí Piña Colada canned cocktails, Bacardí has partnered with Australia’s largest independent music and entertainment company, Mushroom Group to present Bacardí Sounds of Summer.
After two years of cancelled festivals and concerts, and without international musicians able to visit Australia, 2022 is set to be one of the most exciting times in the music industry, reigniting Australian’s love for live music.
The Bacardí Sounds of Summer promotion offers Bacardí consumers a chance to go into the draw to win double pass concert tickets to some of the best gigs and music experiences nationwide, with thousands of tickets on offer.
Bacardí Brand Manager Colton Salter says Bacardí is grounded in its passion for live music and special occasions, noting “Bacardí is all about doing what moves you, and the Bacardí Sounds of Summer promotion brings our ethos to life. With some of the world’s biggest and best artists visiting Australia over the coming months, we want to give our customers the opportunity to experience the beat and buzz of live music all summer long”.
With every purchase of eligible Bacardí product, customers can enter the draw for a chance to WIN tickets to the most highly anticipated concerts of the Australian Summer (T&C’s apply). Promotion available at selected venues; eligible products include Bacardí Carta Blanca, Bacardí Spiced, Bacardí Raspberry, Bacardí Coconut, Bacardí’s canned cocktail range.
To find out more about the Bacardí Sounds of Summer promotion, go to bacardisoundsofsummer.com.au