Global rum brand Bacardi is turning up the heat with the release of its new Mango Chile Rum expression.
Capturing the sweet and spicy flavours of the Mexican fruit snack in every bottle, the Mango Chile expression is a mouth-watering mix of natural mango extract, fiery chilli spice, and smooth Bacardí white rum.
“We’re so thrilled to bring Mango Chile to the U.S., especially after its knockout launch year in Mexico, which led Bacardí to become the top-selling flavoured spirits portfolio in the country,” said Maria Galis, Bacardí’s Global Innovations Director.
“As a leader in the rum category, we’re always looking to push the boundaries of what our rum can do. The sweet and spicy mixture of Mango Chile is the perfect flavour expression for summer, especially as an easy-to-drink chilled shot. It’s smooth, crisp and tastes like it came straight from your local fruit cart.”
Bacardí’s will be featuring the expression at its highly anticipated music festival programming throughout the USA summer, with custom Mango Chile pop-ups and sampling opportunities at Governor’s Ball, Lollapalooza, Sueños, and more.
The brand recommends that Mango Chile is best enjoyed as a chilled pour, served in a 1.5oz shot glass and–just like the mango treat it is inspired by–garnished with a Tajín® Clásico Seasoning rim to achieve the perfect balance of sweet, mildly spicy and tangy chili lime taste. For those looking for a cocktail serve, Mango Chile is an ideal spicy yet sweet alternative for Bacardí Superior in classics like the Mojito and Daiquiri.
For more information go to bacardi.com