Global rum brand Bacardi is expanding its Real Rum Canned Cocktail range with the release of three lush, tropical flavours.
After the release of the brand’s Lime & Soda, Limon & Lemonade & Rum Punch last year, this year will see the launch of Bahama Mama, Mojito and Sunset Punch (Sunset Punch will be exclusively available as part of the new variety pack).
“The launch of Bacardí Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavour, in particular, we wanted to expand our range with more full-flavoured options,” said Lisa Pfenning, Vice President, Bacardí for North America.
“We have seen people consistently reach for canned cocktails this past year, whether they are looking for a light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high-quality cocktails in a convenient format.”
With both Bacardí forecasts up 150% and the spirit-based ready-to-drink market up by 132% since last year according to Nielsen data, the world’s most awarded rum brand is responding to demand by differentiating itself in the category.
Bacardí Bahama Mama boasts fruity notes of orange, red berries and pineapple, while Bacardí Mojito combines zesty lime and revitalizing mint flavours, and Bacardí Sunset Punch offers tangy blood orange, lemon and ginger flavour notes.
“We’re confident that our new Bacardí Real Rum Cocktails will continue to appeal to discerning drinkers who are looking for high-quality canned cocktails made with natural flavours and real ingredients,” said Maria Galis, Marketing Director, Bacardí for North America. “With the new variety pack offering the special Sunset Punch flavour, we’re especially pleased to offer consumers a range of irresistible flavours in one pack, no additional bar tools required.”
The new Bacardí Bahama Mama and Bacardí Mojito Real Rum Cocktails are available in four-packs of sleek 355mL cans with a 5.9% ABV. The variety pack will contain six 355 mL cans, consisting of Bacardí Rum Punch, Bacardí Mojito, and the exclusive Bacardí Sunset Punch
For more information go to bacardi.com