Amarula African Gin is set to debut in Europe next month, starting with the UK via Amazon. The launch will be supported by a campaign with the tagline: “When was the last time you tasted something for the first time?”.
The only gin made from marula fruit spirit, Amarula African Gin is indigenous to sub-Saharan Africa. Marula is harvested, washed, destoned, pulped and cooled before being distilled into marula fruit spirit.
“Each year, when Marula fruit is in season, the elephants play a vital role in alerting the local communities to the arrival of harvest time in sub-Saharan Africa,” explained Charmelle Conning, Amarula global brand lead.
“We’re confident that gin drinkers will soon understand why elephants make their annual pilgrimage to enjoy the fruits of the marula harvest,” she said. “And add our exotic gin to their Amazon baskets to try at home.”
Conning continued that the brand is excited to encourage gin drinkers to taste something for the first time and try the unique spirit, which has tasting notes that include juniper, orange blossom, spicy grains of paradise, and sweet, tart marula fruit.
Bottled at 43% ABV, Amarula African Gin will be donating £1 per litre of every Amarula African Gin sold to the Amarula Trust to support elephant conservation and empower and strengthen the local communities.