Global Vodka brand Absolut is getting summer-ready with an expansion of its Ready-to-Serve (RTS) and Ready-to-Drink (RTD) ranges.
Delivering convenient, bar-quality cocktails, Absolut is expanding its RTS range with two new flavors: Espresso Martini and Classic Cosmopolitan (20% ABV)
“The expansion of the Absolut ready-to-serve cocktail line introduces new trending vodka cocktails.” explained Reshma Dhati, Senior Brand Director of Marketing, Absolut. “The Absolut Cocktails Espresso Martini is made with real espresso and Kahlúa rum and coffee liqueur, the #1 brand associated with the popular cocktail1, while the Absolut Cocktails Classic Cosmopolitan brings consumers a new way to enjoy the iconic cocktail that Absolut has been an integral part of since it entered culture in the 1980s.”
Additionally, the brand is also expanding its award-winning RTD collaboration with Ocean Spray with the releases of two new expressions: Absolut + Ocean Spray Vodka White Cran•Peach & Absolut + Ocean Spray Vodka Cran•Mango™ Canned Cocktail. The new flavors will be available in Absolut Ocean Spray 12-pack which also includes fan-favorites Vodka Cranberry and Vodka Cran•Pineapple.
But there is also more to look forward to as this spring, Absolut’s RTD Cocktails are reviving the classics without the fuss, introducing three new flavors including: Classic Mule (7% ABV), Classic Cosmo (10% ABV), and Half & Half Tea & Lemonade (7% ABV). The new flavors will be available in The Absolut Cocktails 8-Pack, which also includes the existing Berry Vodkarita flavor.
For more information, go to absolut.com or follow @absolutus