Global Vodka brand Absolut has entered the Ready-To-Serve (RTS) category with two new expressions aimed at ease of entertainment.
To launch the new Absolut Cocktails line, the brand is releasing two flavours, Vodka Mojito and Raspberry Lemonade, both designed to deliver bar-quality cocktails in a convenient format.
“With prepared cocktails as the fastest growing spirits category, trending to overtake wine and spirits this year, we’re excited for Absolut to enter into the Ready-to-Serve space officially,” said Reshma Dhati, Senior Brand Director of Marketing, Absolut.
“We’re giving time back with family and friends without sacrificing on-the-bar quality cocktails that Absolut is known for.”
- The Vodka Mojito Cocktail combines Absolut’s premium vodka with natural lime and mint flavours and simple syrup for a perfectly balanced and refreshing taste. Garnish with mint and a Lime wheel.
- The Raspberry Lemonade Cocktail combines Absolut’s premium vodka with natural raspberry and lemon flavours and simple syrup for a delicious and smooth cocktail experience. Garnish with raspberries.
Bottled at 15% ABV, the Absolut Cocktails expressions have a light and sweet twist and offer a convenient multi-serve format (5 servings per bottle) that’s perfect for sharing or enjoying at home – on the rocks or chilled neat.
For more information, follow the brand at @absolutus.