Global spirits company Amber Beverage Group in partnership with California-based Pacific Edge Wine & Spirits is introducing the award-winning Rooster Rojo Tequila to US consumers.

Using only 100% Blue Weber Agave, Rooster Rojo Tequila is produced in small batches at the very base of the Volćan de Tequila.

Crafted by Fabrica de Tequilas Finos Master Distiller Arturo Fuentes Cortes, Rooster Rojo has been blended with water that is filtered through real Mexican silver. Rooster Rojo is reportedly the first tequila to use this technique, packaged in an authentic old-style bottle representing the Volćan de Tequila.

Rooster Rojo tequila global brand director Mantas Zlatkus said: “This is a great day for Rooster Rojo as we are entering the biggest Tequila market in the world.

“Our experience in trade shows, including Vinexpo New York 2020, shows that there is a great interest in this brand, and we hope that American consumers will appreciate the smooth and authentic taste that our hard-working team in Mexico has achieved,” Zlatkus continued.

For more information, go to roosterrojo.com

US Whiskey brand Bulleit has launched the latest addition to its permanent portfolio of exceptional whiskies, Bulleit Rye 10-Year-Old.

Maintaining the flagship Rye’s iconic mash bill of 95% rye and 5% malted barley, this new expression is aged for a minimum of 10 years in new charred American white oak barrels to enhance the balance of smoothness and spice.

On the nose, this expression has rich caramel and toffee notes and hints of buttery rye. The palate delights with pear-like fruitiness, dry oak, full-bodied vanilla, and a spiced rye finish that lingers.

The new Bulleit Rye 10-Year-Old joins the acclaimed Bulleit Bourbon 10-Year-Old to form the foundation of the new Bulleit 10-Year Aged Whiskeys range.

“Our Bulleit 10-Year Aged Whiskeys showcase the bold, spicy rye-forward flavours that define our brand. Each expression is a testament to the meticulous craft of ageing and our relentless drive to push the boundaries of American whiskey,” explained Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey.

“We’re excited to introduce these whiskeys and look forward to unveiling even more innovations that reflect our commitment to whiskey craftsmanship,” Newsum continued.

Bottled at 91.2 proof (45.6% ABV), Bulleit Rye 10-Year-Old was awarded a Gold Medal at the 2024 San Francisco World Spirits Competition and scored 98 out of 100, receiving Gold Outstanding Spirit, making it one of the top-rated American Rye Whiskeys at the 2024 International Wine & Spirits Competition.

Swedish Vodka brand Purity Distillery has expanded its portfolio of award-winning organic vodkas with its much-anticipated Purity Citron launch.

Drawing inspiration from Italy’s Amalfi Coast, Purity Citron maintains the integrity of its award-winning base spirit infused with a unique blend of organic lemon juice, zest, and rind, resulting in a bright spirit best described as endless summer in a bottle.

“Our Citron vodka blends the Swedish art of vodka distillation with the lively flavours of Italy. It captures the essence of the sun-kissed lemons from the Amalfi Coast,” says Mathias Tonnesson, Master Blender at Purity Distillery.

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“When you taste Purity Citron, you can taste the craftsmanship and quality. It’s crafted using only natural and real ingredients, including fresh-squeezed lemon juice.”

Presenting a radiant nose of bright lemon and a mélange of tangy, fresh-squeezed citrus, the Purity Citron creates a unique blend of tart lemon and dry floral sweetness. Perfect for both slow sipping and mixing in cocktails, the expression offers a blend of citrus fruits and herbaceous essences.

“Purity is known for using only the highest quality organic ingredients. We spend a tremendous amount of time in the market with our partners and customers talking about that quality focus and looking for feedback on what we should do next,” says Tate Troelstrup, President and CEO of Purity Distillery.

“The number one request has been for Mathias to develop a Citron as only Purity could. Everything from the label to the proof and flavour profile has been a collaborative effort. Instead of trying to guess what the market might want, we worked backwards and delivered exactly what the market asked for.”

Known for the extra smoothness of its Vodka, Purity’s innovative distillation approach provides a velvet-smooth finish with layers of vibrant and refreshing citrus spirit flavour yet with no artificial chemicals.

For more information, go to puritydistillery.com

Mexican Mezcal brand Ilegal has unveiled a new (yet limited-time) offering with the launch of Ilegal Reposado Caribbean Cask Finish.

As a pioneer of aged expressions, the Caribbean Cask Finish showcases Ilegal’s craftsmanship and innovation in blending the rich heritage of traditional Mezcal with a twist of Caribbean barrel ageing.

Crafted in small batches in Oaxaca, Ilegal Reposado Caribbean Cask Finish begins with the brand’s coveted Reposado mezcal, which is expertly aged in American oak barrels for 4-6 months. The liquid is then transported to 215 barrels that previously aged 8-year Caribbean rum, where it is finished to taste for up to two months.

The final maturation in premium Caribbean casks infuses the spirit with notes of tropical fruit, warm spices and a subtle hint of caramel sweetness and butterscotch, enhancing the aged agave notes in Ilegal Reposado and creating a harmonious balance between two distinct barrel styles.

“We’ve always welcomed the challenge of what we can create in the mezcal category and are proud of the achievements we and our longtime palenque partners have made in aged mezcal,” said John Rexer, Founder of Ilegal Mezcal.

“Ilegal Caribbean Cask Finish takes our Reposado to a new place and speaks to the community blending spirit Ilegal was founded on, marrying the agave-forward character of Ilegal with the vibrant influence of Caribbean rum casks. We look forward to sharing with our fans far and wide.”

The result is a mezcal of exceptional depth and complexity, ideal for savouring neat or elevating cocktails with its nuanced flavour profile. Each bottle exemplifies Ilegal’s commitment to producing high-quality liquid sustainably. Like all Ilegal Mezcal, Reposado Caribbean Cask Finish is made with just agave, sun and time.

For more infomation, go to ilegalmezcal.com or follow along @ilegalmezcal on Instagram.

Scottish Whiskey brand The Macallan are marking 200 years of whisky mastery with the release of the brand’s interpretation of time travel through whisky.

Blending cutting-edge engineering and ancient craftsmanship within both the liquid and the vessels, Macallan’s Time : Space Collection unveils two expressions that represent time travel with the past and future combined.

“It was an absolute privilege to be able to reach back in time and select stock from the 1940’s to honour and celebrate our 200-year anniversary,” explained Kirsteen Campbell, Master Whisky Maker, The Macallan.

“As a Whisky Mastery Team, our roles are unique in the sense that we get to time travel – selecting whisky from the past crafted by our predecessors, whilst simultaneously laying down casks for future generations of whisky makers and consumers. To nose, taste and select whisky created over eight decades ago is an exceptionally rare occasion in the life of a whisky maker and one which I will treasure.”

The first release, Time : Space presents a dual chamber vessel that includes the oldest whisky released by The Macallan at 84 Years Old, as well as a second single malt that marks the first from the brand’s new distillery.

Only 200 available (one for each year of the distillery’s past), Time: Space captures the essence of time travel—a spirit spanning incomparable craft across generations.

The vessel has been designed with two chambers to hold each of the whiskies – housed in the outer chamber is the 1940 vintage, representing the past, and a 2018 vintage from brand’s new distillery (a nod to the future) that offers hints of lemon and lime, alongside vanilla shortbread.

The two casks have been meticulously hand-selected – a first-fill American Oak Butt and a second-fill European Oak Butt – both seasoned with sherry in Jerez de la Frontera and matured peacefully surrounded by nature in Speyside, Scotland.

Bottled at 43.6% ABV, an extraordinary 84 years of maturation has produced rich natural colour, exceptional depth and richness and full, long-lasting flavour unique to this rare, aged single malt Scotch whisky.

The second release, Time : Space Mastery, is a unique single malt with layers of complexity that embraces 200 years of history. The single malt housed in the central chamber is a 2018 vintage, marking a significant milestone as the first-ever whisky from The Macallan’s new distillery.

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During the transition to the new Distillery in 2018, The Macallan went to exacting standards to secure the continuity of the single malt quality and signature taste.

“For the 2018 vintage, the prospect of selecting a younger cask created a lot of excitement in the sample room – it is an opportunity to give others an insight into The Macallan’s future. This marked the first year of production in our new Distillery, which is truly a significant moment to be cherished.  Through a fusion of art and science, we have ensured the continuity of the character of our whisky.”

Both releases are symbolic expressions of The Macallan, shaped by an ongoing dedication to incomparable craftsmanship and creativity, while highlighting a deep connection to nature.

Jaume Ferras, Creative Director at The Macallan, said: “The introduction of Time : Space Collection is an incredible way to pay respect to our 200th anniversary by celebrating the significance of those who have come before us, yet it is also a symbol of anticipation of what is to come, as we build upon our heritage and look to times ahead.”

The whisky is housed in a crafted circular vessel representing the circle of life and the ongoing journey from the past to the future. In contrast to the subtlety of the exterior, the presentation case bursts to life with a vibrant red color – synonymous with The Macallan – and 200 spikes, for the brand’s bicentennial year, represent how nature guards what is most precious and fragile.

The release of Time; Space Collection is accompanied by a global marketing campaign, leading with two hero films that take audiences on a journey through a spiky world where time flows and nature protects what is most precious. The films follow two distinct stories, yet both highlight The Macallan’s intrinsic connection to nature through different characters, animals and plants.

On Wednesday, October 9th through Saturday, October 12th, The Macallan will also debut the Time : Space Experience, an immersive installation in New York City where consumers may purchase tickets to travel through the past, present and future of The Macallan.

Guests will enjoy cocktails crafted by Dante NYC while learning about The Macallan’s latest whisky innovations. . To purchase entry into the experience, please visit the link here.

The Macallan’s Time : Space is available to purchase through invitation from The Macallan, with price available upon application.

The Macallan’s Time : Space Mastery will be available to purchase from TheMacallan.com, subject to availability and location, as well as via The Macallan Society.

Global Whiskey brand The James B. Beam Distilling Co. and Freddie Noe, 8th Generation Master Distiller, has announced its first line extension, Little Book.

The inaugural Little Book series, Little Book ‘The Infinite: Edition 1’ Kentucky Straight Bourbon Whiskey, will serve as the foundation of the line extension utilizing liquid from generations of the Noe Family through every future release.

A blend of whiskeys laid down by three trailblazing American Whiskey distillers, Little Book honours more than two hundred years of the rich Beam and Noe family history with 6th Generation Master Distiller Booker Noe, 7th Generation Master Distiller Fred Noe and 8th Generation Master Distiller Freddie Noe.

In the Fred B. Noe distillery at the James B. Beam Distilling Co.’s Clermont campus, Freddie Noe was experimenting with blending varying-aged whiskeys when he sought to blend barrels his father, Fred Noe, and grandfather, Booker Noe, laid down. This resulted in a perfectly balanced profile forming ‘The Infinite’.

“My father and I are lucky enough to work together, side by side as Master Distillers, and I know he always dreamed of that with his father, my Grandaddy Booker,” shared Freddie Noe, 8^th Generation Master Distiller.

Each year, new whiskey will be added to the blend, delivering an ever-evolving confluence of artistry for a unique experience while pushing the boundaries of flavour and tradition. This initial, proprietary blend sets the series apart from other Little Book chapters.

“This new series pays tribute to that dream and inspired the first Edition of Little Book ‘The Infinite’, a multigenerational liquid that will form the foundation of all future releases. Once a year, I’ll bottle some up for the world to try.

Little Book ‘The Infinite: Edition 1’ includes the following liquids:

• Booker Noe’s Component: Kentucky Straight Bourbon Whiskey, Aged 20 years
• Fred Noe’s Component: Kentucky Straight Bourbon Whiskey, Aged 14 years
• Freddie Noe’s Component: Kentucky Straight Bourbon Whiskey, Aged 7 years
• Shared Family Component: Kentucky Straight Bourbon Whiskey, Aged 8 Years

Little Book started in 2012 when Fred asked Freddie if he wanted to join the family business. Without hesitation, Freddie said yes, embarking on a journey through distillery operations and discovering a fascination with blending different aged spirits. This passion for tinkering and innovation led to the creation of Little Book®, a nickname Booker gave to Freddie growing up.

Little Book ‘The Infinite: Edition 1’ will be available in limited quantities across the U.S.,

For more information, go to littlebookwhiskey.com