Premium Slovakian Vodka brand Double Cross Vodka has unvailed a new bottle design as part of their ‘Dare to Differ’ creative campaign.
Rolling out in the first quarter of this year, the. bottle design will accompany a new look website, advertising and social media,all designed to better represent the bold personality, daring nature and refined characteristics of the seven times distilled, seven times filtered ultra-premium vodka.
The reimagined bottle embodies the rich culture and pristine natural resources used to produce Double Cross Vodka. It has a classic elegant neck, high, relaxed shoulders and the signature double cross from the Slovakian crest juxtaposed with the etching of ancient Slovakian poetry.
The result of over a year’s worth of collaboration with the industry’s leading trade experts, the bottle is both aesthetically stunning with its striking etchings and metallic detailing, as well as user-friendly with an exceptional pourability
With a view to thepanets resources, the bottle has trimmed approximately 1.5 lbs. of weight in glass and reduced plastic use with a new, European-made streamlined closure. These reductions provide for 25% more efficient shipping and an overall carbon footprint reduction of over 30%. The new bottle design allows for a suite of new bottle sizes in both smaller (50ml) and larger (750ml, 1L, 1.75L) options, with the 1.75 and 50ML bottles available later this year.
“We expect that our new creative campaign, innovative bottle design, and commitment to respecting the precious natural resources that Double Cross Vodka is made from, will expand the audience looking for an ultra-premium vodka without pretense,” said Linda Gawne, CEO of Double Cross Vodka.
For more information on Double Cross, go to doublecrossvodka.com