Scottish Whiskey producer Loch Lomond have formed a three year partnership with. Pro 14 Rugby that will see the brand showcase its single malt range at match venues and digitally throughout the season.
Loch Lomond will support initiatives and activities aimed at keeping fans engaged with the competition, as well as have their logo featured on the match official’s shirts and across digital pitches.
Colin Matthews, CEO at Loch Lomond Whiskies, said: “What attracted us to partner with the Pro 14 Rugby as its official spirit was not only the professionalism and ambition of Martin Anayi [Pro 14 Rugby CEO] and his team at Pro 14 Rugby, but also the quality of the tournament and all of the participating teams as well as a shared passion for a commitment to attaining excellence.
“Much like our other sports partnerships, our sponsorship of Pro 14 Rugby will centre on contributing to the true spirit of the sport. We passionately believe that participation and interest in sport can make a real positive difference to individuals, groups and communities and so we are committed to leveraging our new association with Pro 14 Rugby to support the wider rugby community.”
The rugby competition will join a number of other sports partnerships that Loch Lomond have already formed. The brand is the official spirit of golf tournaments The Open, Women’s British Open and the Scottish PGA. Additionally, the brands’s Glen’s Vodka sponsors Motherwell Football Club and recently become the official spirit of the Scottish Professional Football League (SPFL).
For more informationon Loch Lomond Distillery, go to lochlomondwhiskies.com