Swedish cider producer Kopparberg has expanded its spiced rum range with the launch of an expression infused with blackcurrant and blackberry flavours.
The new Dark Fruit Spiced Rum is the second rum from Kopparberg, following the “hugely successful” release of Cherry Spiced Rum in June 2020.
Rob Salvesen, head of marketing at Kopparberg, said” “Following the success of our Cherry Spiced Rum launch earlier this year, our new Dark Fruit variant allows existing and new Kopparberg Rum fans to discover a new way to enjoy the bold fruit flavours the brand is famous for.
“We are always looking for new ways to engage our customers and introduce the brand to new audiences – we were thrilled with the reception our fans had to our cherry variant, and the bold flavours of blackberry and blackcurrant and rum felt like a natural fit.”
The new variant is available to buy from Tesco and Booker stores, priced at RRP £20 (US$27) per 700ml bottle. It is bottled at 37.5% ABV and recommended served over ice or mixed with cola.
For more information go to kopparberg.co.uk