A new Texas-based venture, Round 2 Spirits, has launched Weber Ranch 1902 Vodka, exclusively distilled from 100% Blue Weber Agave.
“By volume, vodka is the largest spirits category in the U.S., but let’s be honest, it’s been a long time since there was any meaningful innovation or true disruption in this space,” explained Lee Applbaum, President and COO of Round 2 Spirits.
“Weber Ranch Vodka is one of the most groundbreaking new products created in this category, and delivers a smooth, clean flavor profile unlike our competitors, largely because of the superior-quality Blue Weber Agave. Better ingredients are key to making a better product, and that’s absolutely true in our case.”
Weber Ranch Vodka marks a significant departure for a spirit commonly made from wheat, corn, or potatoes that take just a few months to harvest, compared to Blue Weber Agave which takes up to seven years to mature and is hand-harvested in Jalisco, Mexico.
Beginning its journey in Jalisco, Mexico, the agave is hand-harvested and distilled in Jalisco, before being transported to the Weber Ranch Distillery in Muenster, Texas. Once there, the liquid is further distilled in proprietary copper pot and column stills, filtered, and bottled.
The Vodka’s unique character is created through this second distillation and filtration with the addition of water from the local Trinity Aquifer.
The Vodka is naturally 100% gluten, carb, and additive free from garden to glass, and is said to exhibit an extraordinarily unique and clean taste profile that retains all the bright citrus notes from the agave, yet creates a velvety smooth mouthfeel unlike any other vodka.
“Blue Weber Agave is truly a special plant that creates a superior spirit, and that’s not just limited to tequila,” says Antonio Rodriguez, Weber Ranch’s master distiller, and the former production director at Patrón Tequila in Jalisco, Mexico.
“Weber Ranch Vodka is unmistakably a vodka, but because we’re using agave, we’re able to develop subtle, smooth flavour notes of tropical fruit and citrus that make this spirit not only better for classic vodka cocktails, but it works equally well in traditional agave-based drinks like a ranch water or Paloma. The tremendous versatility is the real magic of this spirit.”
Weber Ranch Vodka (80 proof) marks the first product release by Round 2 Spirits and will be available throughout the USA
For more information, go to weberranch.com.