Italian Liqueur Aperol is looking to give consumers an in-depth view of Venice that is rarely seen beyond the tourist trail.

“Life View”, a new platform on the Aperol website share the unseen joy of life and its moments of spontaneous conviviality that is at the beating heart of one of the world’s oldest cities.

Powered by Google technology – hosted on Google Maps Street View, ‘Life View’ invites viewers to travel on previously uncaptured waterways in just a few clicks. Using brand new 3600 footage, viewers are invited to explore Venice for themselves through an interactive map.

Bringing a sense of immersion,’Life View’ will capture the spontaneous interactions that occur between the locals who work and live on the canals, and how their embracing attitude to life brings joy to the daily connections they create.

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The Locals

Supporting local organizations from the city that are responsible for embedding the Aperol Spritz into its Aperitivo culture, the content sees specialized glass blowing artists from Wave Murano Glass and generationally maintained Gondolier Association and sporting association, Venice on Board interacting with other authentic
Venetians.

The footage of Google Maps ‘Life View’ opens with Terrazza Aperol’s Head Chef Samuele Silvestri and Sous Chef Andrea Dei Rossi as he journeys along a stunning, yet lesser-known, waterway to pick up fresh produce from local supplier Donna Gnora. The embracing interaction between the locals is captured at eye-level, bringing a new perspective of viewer participation into the story.

While many people are familiar with traditional gondolas, the ‘Life View’ footage goes on to reveal exactly how generations of Venetians continue to keep the unique tradition and craft of gondolas alive in a modern world.

From Venice’s Gondolier Association, Benedetta and Aldo Reato, together with the current president of the Association, Andrea Balbi share a day in the life of navigating some of the known and lesser-known canals of Venice. Alongside this, they visited local artisan, Lorenzo della Toffola of the Squero San Trovaso, to give viewers an insight into the specific methods used to restore and repair gondolas.

Local artist and Wave Murano Glass founder, Roberto Beltrami, together with his team, is featured with a nod to the rich history of artists in Venice, as he unveils a piece of art using recycled Aperol bottles. The art piece was meticulously crafted using 40 recycled Aperol bottles, donated by Terrazza Aperol.

The History

“Venice, the city where the aperitivo culture flourished, is at the core of Aperol’s long heritage and today’s contemporary spirit,” explained Campari Group Chief Marketing Officer, Julka Villa. “It has informed our values and shaped our distinctive style.

Aperol has deep roots in Venice. Created in 1919 by founders Luigi and Silvio Barbieri at the International Trade Fair of nearby Padova, the liqueur quickly caught the attention of the canal city.

The aperitif rose to the global fame that it now holds, through local Venician bars served the convivial drink as the perfect Aperitivo moment, alongside bite size snacks,

“To uncover, share and celebrate Venice in its entirety is a very proud moment, and is our way of giving back to the city and Venetians,” Villa continued. “It is so much more than the classic Instagram photos we are used to seeing, and through this initiative we hope to share the depth of the joy that is there to explore above the surface of the famous waterways.”

The View

Shot on an Insta360 Pro 2 cameras in 8K 3D VR, the Street View-ready content captures every detail in every direction.

Viewers will also be able to explore an interactive map that features the 360° content with geo tags, bringing the hidden waterways, undiscovered gems and local stories right into the palms and homes of viewers.

Aperol’s ‘Life View’, powered by Google technology, is available to explore at aperol.com

Or search the tags #AperolSpritz #Aperol1919 #AperolLifeView #OpenOpYourView #JoinTheJoy to see more on social

UK Gin distillery Bathtub Gin has collaborated with Belgravia in Bloom, the London week-long flower festival, to launch a limited-edition bottle.

Running from 19–26 May, this year’s Belgravia in Bloom theme, “Through the Seasons”, has inspired the bottle, as well as a pop-up bar that transforms the London neighbourhood into a floral wonderland.

“We’re delighted to partner with Belgravia in Bloom on this exciting collaboration,” explained Hannah Burden Teh, Brand Manager at Bathtub Gin.

“The theme of ‘Through the Seasons’ perfectly complements Bathtub’s botanical nature. Our brown paper bottle wrap is designed to enable creative, design-led partnerships like this one, and we’re proud to work with such a like-minded brand to bring the spirit of the seasons to life.”

Hand-illustrated by Bathtub Gin’s in-house designer, Erica Ho, on Bathtub’s signature brown paper wrap, the bottle design features British wildflowers that bloom year-round.

The bathtub Gin hosted pop-up bar will run in Eccleston Yards from May 22nd-25th and will feature floral G&Ts with Double Dutch mixers, showcasing the brand’s signature botanical character.

As part of the activation, the brand is also sponsoring the Belgravia in Bloom Awards, which recognise the most spectacular floral displays, and the exclusive influencer lunch, hosted by tastemaker Genevieve Harris (@MrsTrufflepig). The partnership follows Bathtub Gin’s previous successful collaboration with Mrs Trufflepig during the Summer of Punch campaign.

A spokesperson for Belgravia in Bloom says, “We were looking for an independent British drinks brand to partner with for Belgravia in Bloom this year…Bathtub Gin is so aesthetically pleasing with its artistry and illustrations that we knew they could create the perfect floral design with us…

“The bottle and the gin really represent the beauty and freshness of the installations at Belgravia in Bloom, and we are excited to be collaborating”

The limited-edition bottle is available via Master of Malt (RRP £34.95) and in-store at Wild By Tart

French Cognac house Rémy Martin has announced the launch of V.S.O.P. This is My City Limited-Editions, which celebrates vibrant hip-hop cultures across the United States. 

Paying homage to the iconic cities of Atlanta, Chicago, Detroit, and New York City, the four unique bottle designs celebrate each city’s unique influence on contemporary culture. Each bottle has vibrant designs and colours that amplify the cities’ popular landmarks, sports teams and heritage.  

“As we celebrate the launch of the V.S.O.P This is My City limited-edition collection, we are proud to honor the local talent, culture, and legacies that have shaped these iconic cities and continue to inspire the future,” said Tonia Mancino, Vice President of Luxury Brands, Rémy Cointreau Americas. “Through our microgrant initiative, we are furthering Rémy Martin’s commitment to culture by empowering emerging creatives and supporting the innovation that drives these cities’ cultural evolution.”

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This is My City Microgrant Initiative

To accompany the launch of the limited-edition collection, Rémy Martin announces its inaugural This is My City Microgrant Initiative, a regional microgrant program to honour emerging creatives. The microgrant is open to all types of creatives that contribute to their local culture and communities through various types of entrepreneurship.

The microgrant will award $20,000 grants and one-on-one mentorship from industry experts to emerging creatives from each city and will serve to reinforce the brand’s ongoing commitment to community by celebrating emerging entrepreneurial voices.

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This is My City Local Events

To commemorate the This is My City program, Rémy Martin will host local events in New York, Atlanta, Detroit and Chicago, spotlighting the V.S.O.P limited-edition bottles. The event will welcome This is My City mentors, honorees as well as notable tastemakers for the ultimate celebration of culture, community, and cognac. Alongside mentorship, Rémy Martin is extending its longstanding collaboration with fashion designer Jon Stan to create a collection of exclusive custom merchandise for microgrant recipients and attendees at local events in each city.

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This is My City Microgrant Submission Guide

Rémy Martin encourages creative individuals making a notable cultural impact on their local communities across various types of entrepreneurships to apply.

Honorees will be selected based on their contributions to culture, innovation, and originality, with a focus on work that shapes conversations in their industry and community, pushes boundaries, and displays unique style and authenticity. Recipients will be required to provide examples of relevant programs they’ve developed and will attend a celebratory event as an honoree in their respective city.

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Applicants must be a resident of New York, Atlanta, Detroit or Chicago and be at least 21 years of age to be considered. Applications open February 19, 2025, and close April 11, 2025.

The This is My City V.S.O.P Limited-Edition is available for purchase in stores in select markets (Atlanta, Detroit, Chicago and New York)

For more information, go to remymartin.com

Italian Aperitivo brand Italicus has announced the return of its The Art of Italicus Aperitivo Challenge for its seventh edition.

With a bold new challenge and a prestigious prize, the 2025 competition calls on bartenders from across the globe to reimagine a new way to Spritz.

Poised to enrich aperitivo culture to new heights, the winner of the competition will earn the coveted title of Italicus Bar Artist of the Year 2025 and embark on an exclusive mentorship programme that includes access to the most prestigious bar industry events worldwide and an opportunity to work alongside the talented Lorenzo Antinori, from the celebrated Bar Leone in Hong Kong.

“As we celebrate the seventh edition of the Art of Italicus Aperitivo Challenge, we continue to push the boundaries of creativity and innovation in the aperitivo tradition,” explained Giuseppe Gallo, founder and CEO of Italicus.

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“This year’s focus on reimagining the spritz reflects our commitment to keeping the ritual fresh, exciting and relevant. With Lorenzo Antinori as our partner and a grand final in Europe, the 2025 challenge will undoubtedly showcase the extraordinary talent of bartenders worldwide,’ Gallo continued.

Through this year’s challenge, Italicus invites bartenders to innovate while honouring the spritz’s timeless appeal. Participants are encouraged to draw inspiration from any form of art, such as painting, sculpture, music, architecture, or fashion, to craft a drink that embodies creativity and sophistication while demonstrating the spirit’s versatility and distinctive bergamot essence.

“The spritz, is synonymous with the aperitivo tradition and has enjoyed global popularity thanks to its light, refreshing character and versatility.” says Roberta Mariani, Advocacy Director for Italicus. “As appreciation for the spritz continues to grow, Italicus leads the way, championing quality, diversity and artistry in the aperitivo movement.”

This year, the competition welcomes participants from 10 countries: France, Germany, Hong Kong, Hungary, Italy, New Zealand, Spain, UK, USA, and a Wild Card entry open to bartenders from other nations.

Competitors are tasked with creating an original spritz cocktail using a minimum of 40ml (or 1.5oz in the US) Italicus Rosolio di Bergamotto and no more than five ingredients.

Entrants must submit their recipe, including an image of the cocktail, detailed measurements, garnishes and glassware specifications, via the competition website by 28th April, 2025. Competitors are also required to share the inspiration behind their aperitivo creation.

Applications open February 10th, 2025, and can be submitted online atwww.artofitalicus.com. Participants are encouraged to share their creations on social media using the hashtags: #italicus #rosoliodibergamotto #artofitalicus #AOI25.

Arizona Cocktail Weekend, the longest-running cocktail event in the Southwest, will return to the greater Phoenix area on February 27th for its 13th year.

Running through to March 4th, the five days of exciting events will feature three signature events: The Cocktail Carnival, Top Bars, and Last Slinger Standing. Additionally, there will be tastings at global bar pop-ups, expert-led educational seminars and cocktail-paired dinners, and can’t-miss cocktail events.

The Cocktail Carnival will kick off the weekend on Saturday, March 1st, with a high-energy blend of brand showcases, brand activation-driven entertainment, and endless fun. Featuring innovative and immersive displays and booths, each ticket grants attendees access to over 30 expertly crafted cocktail samples.

On Sunday, Top Bars will feature over 40 of the world’s best cocktail bars travelling to Downtown Phoenix as pop-ups, sharing some of their most popular signature cocktails. A fan-favourite, the event will be headlined by some of the best bars from around the world, with previous years’ guests including Allegory from Washington, DC; Penicillin from Hong Kong; Eleven Madison Park from New York City; and Silverleaf from London.

Arizona’s top mixologists will battle it out on Monday at The Last Slinger Standing competition. Hosted at Republic National Distilling Company (RNDC), the competition will pit 16 of Arizona’s best mixologists against each other in head-to-head battles. Each round features secret ingredients and will be judged by a panel of renowned cocktail experts from around the world … that is until the last slinger remains standing to take the 2025 trophy.

For the second year, Arizona Cocktail Weekend will also feature venues and bars from across the state. The event will highlight the craft of cocktails from participating bars and restaurants, featuring spirits from brand sponsors. Sign-up is free for all Arizona venues.

For more information, go to arizonacocktailweekend.com

Scottish whiskey producer Glenmorangie has teamed up with Hollywood icon Harrison Ford for a new global campaign.

Once Upon A Time In Scotland, brings Ford’s trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton.

“Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign and welcome him to our home in the Highlands to discover more about Glenmorangie,” said Caspar MacRae, President & CEO of The Glenmorangie Company.

“He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself — and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.

“We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes,” continued MacRae.

Once Upon a Time in Scotland takes us behind the scenes as Harrison Ford journeys to Glenmorangie’s Highland home to discover the skill and craftsmanship of making each bottle of its complex and elegant whisky.

“I loved working with the team at the Distillery — they were all great,” said Ford. “The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”

It sees the actor enjoy the authentic Scottish experience — from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, deliberately ‘off-script’ style.

Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19^th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass.

Appearing alongside Ford are the real Glenmorangie distillery team — who embraced their first experience of acting under the guidance of a global cinematic legend — while the brand’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old also take on a starring role.

“I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent,” said Edgerton. “It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that.

“I hope that people get to see the short film and the full-length episodes — and enjoy them and share them around,” Edgerton continued.

Edgerton’s 12 episodes and hero film are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey. They feature Ford as he’s never been seen before: donning a stylish Scottish kilt designed by streetwear brand Palace.