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Choose Differently With Seedlip's Notas de Agave

As the Non-Alc sector continues to heat up, we talk to Seedlip’s Ben Branson about creating Notas de Agave for the US market

Choose Differently With Seedlip's Notas de Agave

By: Tiff Christie|February 21,2024

Join the conversation as we uncover the craft behind Seedlip’s new groundbreaking non-alcoholic spirit, Notas de Agave, with none other than the visionary founder himself, Ben Branson.

Tune in as Branson discusses the meticulous creation process and the hurdles the brand faced to achieve the perfect harmony of lime, prickly pear, and peppercorn.

Tailored to, and available exclusively in, the US, Notas de Agave is a versatile non-alc that works equally well in a Margarita as it does a Sour or Tiki style drink.

With the likes of Regé-Jean Page adding a splash of celebrity allure to the Seedlip experience, this episode is a must-listen for anyone intrigued by the evolving landscape of non-alcoholic spirits.

For more information, go to seedlipdrinks.com

00:01:37 – Now, it’s been a while since Seedlip released a new expression, so the obvious question to ask is why the radio silence?

00:03:23 – Agave is one of the hardest flavours to replicate in an non-alc format. How difficult did you find this to achieve?

00:05:14 – Unlike the first three expressions, notice is unnumbered. Are we to assume that you got the recipe right on the first try?

00:06:34 – Can you go into a little bit of detail about the sort of experimentation and research that the brand did to arrive at Notas?

00:10:30 – With the term agave in the name, people will, of course, assume that it’s a tequila replacement. Should they be looking at it that way?

00:12:03 – Do you think that there could be or will be a certain amount of confusion over that in the US?

00:14:03 – Let’s talk a little bit about the flavour

00:15:24 – Now in your promotion of the spirit as it came out, a lot of the cocktails that the brand was citing were tequila-based drinks. Are there other ways that people can use the liquid? Are there other flavours outside of that realm that work really well with i

00:19:20 – What has the reaction of bartenders and the public been to it so far? It seems as if people are quite excited about what it can do.

00:21:10 – How did the involvement of ex-Bridgerton star Regégeine Page come about?

00:23:38 – This release has a different feel than your first three. How much of that is Diageo’s involvement and how much of that is just the brand maturing over time?

00:25:26 – This is a long way from you playing in your kitchen with John French’s Art of Distillation, isn’t it?

00:27:17 – Is the category where you thought it would be at this point?

00:29:40 – The one question that the rest of the world outside the US is asking is … when are they going to be able to get their hands on Notas de Agave? Or will they ever?

00:30:51 – Are you rolling it out across the US or is it already on all states?

Tags: Ben Branson,non-alc cocktails,Non-alcoholic,Notas de Agave,Seedlip

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