Mexican Mezcal brand Amarás has joined with drinks and marketing agency Scotch Creatives to launch the “Best Paloma In The World” contest.
Bartenders and beverage directors ready to take on the challenge in key cities around the world, including Los Angeles, New York, Miami, Texas, Chicago, London, Madrid and Ibiza, will create their own take on the beloved mezcal Paloma this summer, using the smooth and perfectly balanced Mezcal Amarás Espadin Joven as their spirit of choice.
“Rooted in the heartland of Mexico, the history of the Paloma takes us back centuries to a time when indigenous cultures first distilled agave-based spirits,” shared Santiago Suarez, Chairman & Co-Founder of Mezcal Amarás.
“With this contest, we call on all cocktail enthusiasts to unleash their ingenuity to craft unique expressions of the iconic Mexican mezcal-based cocktail that has captured hearts and palates worldwide.”
Participants from the top bars worldwide will post and tag @MezcalAmarás on Instagram to be officially added to the contest.
The top ten mezcal Palomas in each city will be taste-tested in person by local industry experts, including John Gakuru, Charles Joly, Moe Aljaff, Christine Wiseman, Hannah Sharman-Cox, Siobhan Payne and Danil Nevsky.
Each mezcal Paloma will be judged on taste, appearance and resourceful use of ingredients.
The overall winner in each city will be invited to Oaxaca, Mexico in November for a global showdown where they will compete to collaborate on a limited edition, one-of-a-kind Mezcal Amarás ensemble bottling.
For more information about Mezcal Amarás, visit mezcalamaras.com and follow on Instagram @MezcalAmarás for real-time updates on the contest.