Cuban Rum brand Havana Club has joined forces again with lifestyle brand, Places+Faces for a fresh summer campaign featuring very special guests.
Released to celebrate the 10-year anniversary of Places+Faces, the campaign centres on the Havana Club 7 bottle, which is complemented by a selection of merchandise in the Places+Faces signature style, including tees and a hoody.
Founded by Imran Ciesay and Solomon Boyede, Places+Faces started with Ciesay’s Tumbler blog of backstage photography in 2013, which has since grown to encompass photography and film creation, streetwear and merchandise collections, and nightlife experiences across the world.
“Havana Club are proud to invest in long-term relationships with a collaborator like Places+Faces”, says Ian Mitchell, Creative Content Manager from the Havana Club Global Marketing Team. “We deeply value and respect the creative vision and community standing of Ciesay, Soulz and their team. The outputs from this collaboration look incredible – Headie and Ming have been excellent as our faces – and we’re raising a glass to the next 10 years of success for Places+Faces”.
Havana Club X Places+Face’s first collaboration was five years ago, and keen to continue the authentic, creative, and meaningful collaborations, Havana Club felt 2023 was the perfect occasion to come together again and travel back to Cuba, where it all began.
“Being able to return to Havana and shoot the campaign for this new Collab was very special to us.” says Ciesay, “Havana holds a special place in our hearts, and we love working with Cuban talents and a Cuban crew to help realise our vision and our love for Cuba.”
Havana Club and Places+Faces invited two special guests, rapper Headie One and model Ming Savannah, to join them in Cuba and feature in the collaboration content. Headie and Ming brought their distinctive UK edge and energy, contributing to the dynamic cultural exchange that the campaign represents.
“We wanted to do something differently for our 2nd collab with Havana,” explains Ciesay. “The first time we were there, we treated the trip as flies on the wall, capturing the city in a very docu-style. For this collab, we wanted to plan it out and treated it like we were shooting a short film, filming over multiple days and various locations shot all over Havana, casting a range of Cuban talent and having them perform in real spaces. We wanted to tell a story with our new film through the visuals capturing an essence of Cuba.”
The Places+Faces x Havana Club limited edition bottle is available in UK convenience stores from July & can be found in select supermarkets in August. The associated merch collection will drop on placesplusfaces.com today, with 50% of sales to be donated to Black Learning Achievement and Mental Health (BLAM).
“We have elected to make a donation to BLAM due to their commendable efforts in establishing nurturing environments for youth and fostering their understanding of black history,” adds Ciesay, “BLAM plays a vital role in preserving African and Afro-Caribbean culture, which is gradually diminishing. By supporting BLAM, we aim to contribute to the preservation and dissemination of knowledge about this rich cultural heritage among future generations.”