Global Hard Seltzer brand, White Claw, has given communitors the ultimate cool down, by installed a six-metre wide ‘frost-fuelled’ billboard in east London.

Built with specially-designed cooling strips, heat-proof paint and touch-activated gel-centred cooling mats, the temporary billboard structure was specially-designed to represents ‘icy cool waves of refreshment’ and counteract the effects of the heatwave that has decended on the UK.

With temperatures exceeded 40°C yesterday (19 July), passers-by are also encouraged to ‘hug the mural’ to help cool down body temperatures. Featuring a built-in thermometer, the billboard is guaranteed to provide an ‘invigorating cool down experience’ as they place their palms and foreheads to the ‘cool-to-the-touch’ wall.

People are also encouraged to ‘hug the mural’ to help cool down body temperatures.The interactive billboard features a thermometer, so p

Michael Dean, head of marketing at White Claw UK, said: “With record breaking temperatures, we wanted to give Londoners a much-needed moment of light refreshment on this scorching day. What better way to cool them down than with a White Claw in hand and a billboard that will absorb all heat.”

The ‘cool wall’ billboard can be found at 83 Redchurch Street, Shoreditch for two weeks.

The Rolling Stones’ Rum brand, Crossfire Hurricane, is set to unveil a special limited-edition bottle gift set to coincide with the band’s highly anticipated Hackney Diamonds U.S. Tour.

Set to kick off on April 28 at NRG Stadium in Houston, the has been designed to embody the spirit of rock and roll while paying homage to the band’s iconic journey.

“This commemorative box set of Crossfire Hurricane Rum is not just a celebration of our US tour, but a toast to the incredible journey we’ve shared with our fans,” said The Rolling Stones.

The limited-edition collection features a deluxe box set including the Hackney Diamonds bottle—a sleek black gloss glass container with a striking gold top—adorned with the iconic Rolling Stones tongue logo, and a flagship bottle of Crossfire Hurricane Rum, all encased in a keepsake box.

Crossfire Hurricane Rum invites fans to ‘take your tongue for a ride’ as they host concert post-show parties in select cities. The brand is also offering rock and roll fans a chance to win two VIP tickets to see The Rolling Stones at the tour’s show in Santa Clara, California, on July 17, 2024.

The sweepstakes is now open and runs through June 15, 2024. For official rules, how to enter, and prize descriptions, visit www.crossfirehurricane.com/tour-rules.

The gift set will be available at select retailers across the US, with its release aligning with The Rolling Stones’ tour schedule. Additionally, concertgoers can purchase the gift set via in-stadium digital billboards and have it delivered directly to their homes via ReserveBar.

For more information about Crossfire Hurricane Rum, please visit crossfirehurricane.com or follow @CrossfireRum

The iconic Italian red bitter brand Campari is launching its ‘We Are Cinema’ campaign, coinciding with its partnership with the Festival de Canne.

Celebrating its third year as an official partner at Canne,  Campari has been inspired by its role as a curator of aperitivo occasions to explore human stories to inspire some of the world’s greatest cinema.

Celebrating real-life moments that can become remarkable stories, viewers of the new campaign can expect a melody of cinematic moments artistically brought to life and told through the vivid red lens of Campari’s creativity.

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As both the festival and campaign unfurl, Campari will again host and promote a series of events from the Campari Lounge in the Palais de Festival, overlooking the famous red carpet.

“We are delighted to return to Festival de Cannes, this year bringing our passion for cinema and stories through our global We Are Cinema campaign to the iconic Festival setting,” said Julka Villa, Campari Group Head of Marketing.

“With a strong and enduring legacy in the cinema world, creativity and passion remain at the heart of everything we do. This year, we look forward to continuing to bring this to our audience through a program of remarkable moments throughout the Festival.“

This year, the brand also introduces Hyde Beach by Campari, a new iconic space on Boulevard de Croisette, where stars and guests will be welcomed, and events hosted throughout the festival.

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Amongst their exciting program, Campari is honoured to announce both new and returning collaborations:

• Cole Walliser will be based in the Campari Lounge, interviewing guests and celebrities. The director and celebrity host, famous for the behind-the-scenes GlamBOT clips, will eagerly tune into his entertaining dispatches covering the red-carpet action from the lounge.
• Campari is also rejoining forces with The Hollywood Reporter, recording a special festival edition of the Awards Chatter podcast with Kevin Costner, director, writer, producer, and star of Horizon: An American Saga. Costner will join THR’s Executive Editor of Awards, Scott Feinberg, live to talk about his return to the big screen Western, premiering at this year’s Festival de Cannes.
• One of the most anticipated events is the Official Cannes After Party for Furiosa: A Mad Max Saga. During the festival, Campari will host this star-studded event at Hyde Beach by Campari to celebrate the latest instalment of this epic franchise.
• Campari will also partner for the third year with Breaking Through The Lens, a non-profit organisation which empowers women in film by facilitating access to vital funding. Together, they will host the ‘Crossing Borders’ gala to celebrate women transcending cultural borders. The evening will include a panel discussion with renowned actress Diane Kruger, who will be joined by other industry figures – including Campari Group Head of Marketing Julka Villa – to share their unique experiences.

More than an aperitif, Campari’s unmistakable characteristics, the brand has long been a source of passionate inspiration. Since its birth, Campari has always been at the forefront of cocktail culture, inspiring passion in bartenders worldwide.

With Camparino in Galleria, master mixologists serving up their famed cocktails – including Negroni and Campari Spritz – the Campari Lounge and Hyde Beach by Campari are the perfect places to raise a toast to inspiring stories and the talent behind them.

Please follow Campari’s social media channels for further information @campariofficial @CampariUSA.

Venezuela Rum brand Santa Teresa 1796 has been named as the “Rum of the Year” at the Berlin International Spirits Competition, one of the most respected spirits competitions in Europe. Outperforming a field of 80, Santa Teresa was awarded a gold medal after receiving a score of 95 points.

“We feel great pride and honour that our exceptional rum has one more success under its belt,” said Andrés Chumaceiro, Director of Operations at Santa Teresa. “Santa Teresa 1796 flagship, not just for its awards, but because, wherever there is a bottle of this rum, anyone can feel represented in it because it symbolises second chances.”

The victory complements two other recent accolades received by the rum: the Los Angeles International Spirits Competition, where Santa Teresa 1796 triumphed in the Best of Division Rum category, and the Denver International Spirit Competition, where the rum was also awarded a gold medal.

This brings the Solera rum’s gold medal count to 58, with over 100 medals in total.

“These 58 gold medals are a testament to the rum artisans,” continued Chumaceiro. “Our Maestors Roneros, who, with their knowledge and unmatched palate, managed to create Santa Teresa 1796; from each of our master coopers to each of the masters of rugby, who teach us by their example of the power to transform.”

Santa Teresa is the first rum producer in Venezuela, with over 227 years of tradition and expertise. It can be found in over 70 countries, proudly displaying the Denominación de Origen Controlado Ron de Venezuela.

For more information, go to santateresarum.com

Independent whisky bottler Boutique-y has announced the cocktail competition you have all been waiting for.

Pitting industry professionals against amateurs, bartenders against the off-trade, and influencers against at-home mixologists—the brand has launched the ultimate cocktail competition, Boutique-y Vs The World.

A first for the brand, the competition is open to ALL (18+, of course! who reside in the UK). The winner will receive a true ‘money can’t buy’ prize—a bottle of their very own whisky.

Working alongside Boutique-y’s Head of Whiskey Sam Simmons, the winner will participate in everything from choosing the cask to helping to design the label.

They will then receive bottle number one of their own TBWC limited edition whisky, which will be available for sale on Master of Malt. And we don’t need to tell you about the bragging rights!

So what do you need to do? Create the ultimate Boutique-y cocktail.

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Each entrant will use the celebrated Canadian Corn Core Whiskey as one of five ingredients. These five ingredients need to be inspired by the word MOOSE (five letters). The Moose, of course, can be found on the distinctive red label of That Boutique-y Whisky Company’s Canadian Corn Whiskey.

Points will be judiciously awarded for the serving itself, its drinkability, the creativity of the ingredients used, the garnish, the name and the story behind it.

No additional points will be awarded for Canadian fancy dress, but you’ll be forever a legend in the eyes of the team at That Boutique-y Whisky Company.

Divided into UK regions, the shortlisted entrants will be invited to make their cocktails in live heats (commencing on the 17th of June) across FOUR NIGHTS OF FUN. Expect celebrations, drinking some tasty whisky, and, importantly, making new friends.

Winners of these heats will be invited to ‘the Canada of the British Isles’, Manchester! (Yes, they know, but nobody calls it that.)

The Final will be held in Manchester on the 4th of July, purely to stick forks up to Canada’s neighbours across the Southern border because that’s how they do things at Boutique-y HQ.

“So, how do I enter?” Well, it’s a cunningly simple entry process! Simply visit www.thatboutiqueywhiskycompany.com for all the information and to enter your winning cocktail by 20th May 2024.

Dwayne ‘The Rock’ Johnson and his premium, small-batch tequila, Teremana, are returning their annual “Guac on The Rock” initiative, but this year, running the campaign for the entire month of May.

In it’s fourth year, the campaign allows fans to celebrate Cinco de Mayo with friends and family while continuing to support their local restaurants and enjoying the classic combination of tequila and guacamole.

This year, the brand will reimburse restaurant goers for their guac when they purchase any Teremana® Tequila cocktail with an order of guacamole from May 1st through May 31st.

“For Cinco de Mayo and my birthday this year, I’m happy that the Guac will be on the Rock for a full month,” says Teremana® Tequila Founder, Dwayne “The Rock” Johnson.

“It’s a testament to Teremana’s incredible success that we can give back to our tremendous bars and restaurants and our loyal fans for a fourth year in a row, in an even bigger way than before. I can’t wait to see more people come together to support our nation’s hospitality workers and say thank you by raising a Teremana® Toast and participating in Guac on the Rock!”

The annual “Guac On The Rock” tradition is part of Teremana Tequila’s efforts to Share the Mana. Mana is at the heart of the brand, propelling it to bring good energy, bring people together, and do the right thing.

Consumers 21 and over who purchase a Teremana cocktail with an order of guacamole will be reimbursed up to $10.

To learn more about the initiative, and to find restaurants and bars that carry Teremana, head to guacontherock.com.