Italian Gin brand Malfy, has released two RTD flavours that will be trialled in select markets this month.
Malfy Con Limone Gin & Tonica and Malfy Rosa Gin & Tonica will launch in Austria first, to be followed by Australia and New Zealand.
“As consumer demand for convenience continues, we are delighted to be launching a .. super-premium ready-to-drink option for those looking for a sophisticated drinking experience without the effort,” said Malfy’s global brand director, Toni Ingram.
Botted at 7% ABV, both RTDs will use Malfy Gin as the base, with the Malfy Con Limone Gin & Tonica adding limoncello and natural mint flavours, while the Malfy Rosa Gin & Tonica will feature a hint of natural rosemary.
“Malfy Gin & Tonica’s easy and convenient format delivers the high-quality drinking experience our consumers are looking for and provides a stylish solution for restaurants, bars and hotels, as well as hosting at home,” continued Ingram
Following the ‘successful’ pilot tests, the RTD range will be rolling out in other key markets from spring 2023.
For more infomation on Malfy, go to malfygin.com