Mexican tequila brand, Don Julio is starting the celebration of the brand’s upcoming 80th anniversary (which will officially happen next year), with the introduction of Tequila Don Julio Ultima Reserva.
Created to honour the life of devotion the brand’s late founder, Don Julio González has for tequila, the expression is a special 36-month aged luxury Extra-Añejo, which has been made using plants from the final agave harvest planted by González and his family in 2006.
Only 4,000 cases of Tequila Don Julio Ultima Reserva will be released this year, and highly limited quantities of this luxuriously rare liquid will continue to be released each year until it reaches the end of this final agave harvest.
The bottle is meticulously adorned with piña-inspired designs – from the etched cap to the faceted base – that will draw admiration from all lucky enough to purchase this exclusive bottle.
“When Don Julio González first embarked on his tequila-making journey, he crafted a special private reserve that was meant to be shared with his close family and friends,” shares Christina Choi, Senior Vice President of Tequila, Diageo North America.
“We are proud to carry on his legacy with the release of Tequila Don Julio Ultima Reserva, an offering that honours 80 years of devotion with a liquid meant to be enjoyed exactly as Don Julio intended – celebrating with those closest to you.”
Tequila Don Julio Ultima Reserva is rested in oak barrels previously used to age bourbon and finished in seasoned Madeira wine casks. The team of experts at Tequila Don Julio implemented a Solera ageing method, which combines and matures tequilas of different characteristics, allowing Don Julio González and his family’s final agave harvest to remain at the heart of this rare tequila.
The result is an exceptional spirit beautifully golden in colour that begins with a nose of toasted oak and caramel, follows with hints of apricot and orange, and finishes with deliciously smooth honeyed agave that is best enjoyed neat.
Available in extremely limited quantities, the first batch of Tequila Don Julio Ultima Reserva will be available in select markets while supplies last, with a suggested retail price of $399 and each year’s released batch specially labelled.
This Hispanic Heritage Month, Tequila Don Julio will continue honouring Don Julio González’s innovative and entrepreneurial spirit that created the brand we know and love today. For more information, following the brand on Instagram.
