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International Vodka brand Smirnoff is dialling up the summer fun with the launch of its new Smirnoff Pink Lemonade expression.
Available throughout the US, the flavour comes in three formats – Smirnoff Pink Lemonade, Smirnoff Ice Pink Lemonade and Smirnoff Seltzer Pink Lemonade.
Infused with bright notes of pink berries and the classic flavour and certified colours of lemonade, Smirnoff Pink Lemonade tastes as refreshing as a tropical breeze. Triple distilled, this speciality spirit offers a pleasantly tart and sweet combination of juicy lemon flavour balanced with hints of raspberry and strawberry
Smirnoff Pink Lemonade has an ABV of 30% and comes in both a 750ml bottle and a one-litre format. It is recommended to be served as a chilled shot or with sparkling water.
Meanwhile, Smirnoff Ice Pink Lemonade has been bottled at 4.5% ABV and is available in a pack of six.
The canned Smirnoff Seltzer Pink Lemonade has an ABV of 4.5% and will also be available in a pack of six.
Into The Mix
RUSSELL'S RESERVE LAUNCHES THIRD ANNUAL SINGLE RICKHOUSE BOTTLING
October 4,2024
Global Bourbon brand Russell’s Reserve has launched the third instalment in its Single Rickhouse Collection and is the highest proof offering across the entire Russell’s Reserve portfolio.
Exploring whiskey’s “terroir” by examining how the specific location of the ageing barrels influences the final whiskey, the latest release from Camp Nelson B showcases how the unique ageing conditions influence the whiskey’s proof point and shape its distinctive taste.
Built in 1946 and still standing tall today, Camp Nelson Rickhouse B is centrally located on the Camp Nelson grounds. The seven-floor rickhouse benefits from higher elevation and increased sun exposure compared to the rickhouses of the previous iterations that sat closer to the Kentucky River and its shady treeline.
The hot environment was integral in developing the whiskey’s oaky profile and a significant contributing factor to its impressively high proof point of 120.2. It is not only the highest proof entry in the Single Rickhouse Collection to date but the highest proof of any Russell’s Reserve bottling ever released.
For Single Rickhouse Camp Nelson B, Master Distiller Eddie Russell and his team selected barrels from the sixth floor, where the climate is generally warmer.
“The higher we went, the hotter it got, and the more oak we got in the whiskeys. For Camp Nelson B, we wanted to make sure we were really showcasing the rich, dark honey and char notes that we tend to get from that rickhouse, and we had a feeling that the bourbon we were looking for was sitting up there, enjoying the sun,” said Eddie Russell.
“This bottling of Single Rickhouse embodies the essence of Russell’s Reserve, and I couldn’t be prouder of the final product – it’s truly one of our best.”
The result is a bourbon that exemplifies Eddie’s skill in barrel curation and celebrates the idea that where whiskey is aged is just as important to its character as the raw ingredients and time spent in the barrel. Single Rickhouse Camp Nelson B is a rich and complex whiskey, non-chill filtered and bottled at a barrel proof of 120.2, to be savoured and enjoyed.
AMERICAN METAL UNVEILS INNOVATIVE NEW SONIC INFUSED WHISKEY
September 23,2024
American Metal Whiskey has proudly unveiled The Disciple, a limited-edition sonic-infused whiskey, which marks a new level of whiskey innovation.
An extension of the award-winning American Metal Customs shop celebrated for its iconic custom cars and motorcycles, American Metal Whiskey has followed the success of its award-winning 90-proof whiskey and limited edition 10-year 96-proof single-barrel whiskey with this new expression.
Starting with American Metal’s award-winning 90-proof Tennessee straight whiskey incorporates American Metal’s new patent-pending sonic infusion process, the distinctive sound of The Disciple—a custom motorcycle handcrafted by co-founder and Master Builder Josh Allison.
“Infusing the signature sound of a custom bike that I built into the whiskey has never been done before, and it delivers a taste that is truly iconic in my opinion,” explains Allison. “Our innovative approach allows us to show a clear transformation from point A to point B due to the sound of the motorcycle and marks an industry milestone by merging motorcycle sounds and whiskey.”
This patent-pending process employs the sounds of The Disciple’s vintage 1941 Harley-Davidson EL Knucklehead engine, played through a waterproof speaker that is submerged inside the new American Oak barrels to directly interact with the liquid.
This infusion technique imparts rich, complex tasting notes and a unique colour to the whiskey, reflecting American Metal’s commitment to exceptional craftsmanship, boundary-pushing innovation, and a passion for creating custom vehicles and extraordinary whiskey.
BULLEIT LAUNCHES NEW RYE 10-YEAR-OLD PERMANENT EXPRESSION
September 19,2024
US Whiskey brand Bulleit has launched the latest addition to its permanent portfolio of exceptional whiskies, Bulleit Rye 10-Year-Old.
Maintaining the flagship Rye’s iconic mash bill of 95% rye and 5% malted barley, this new expression is aged for a minimum of 10 years in new charred American white oak barrels to enhance the balance of smoothness and spice.
On the nose, this expression has rich caramel and toffee notes and hints of buttery rye. The palate delights with pear-like fruitiness, dry oak, full-bodied vanilla, and a spiced rye finish that lingers.
The new Bulleit Rye 10-Year-Old joins the acclaimed Bulleit Bourbon 10-Year-Old to form the foundation of the new Bulleit 10-Year Aged Whiskeys range.
“Our Bulleit 10-Year Aged Whiskeys showcase the bold, spicy rye-forward flavours that define our brand. Each expression is a testament to the meticulous craft of ageing and our relentless drive to push the boundaries of American whiskey,” explained Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey.
“We’re excited to introduce these whiskeys and look forward to unveiling even more innovations that reflect our commitment to whiskey craftsmanship,” Newsum continued.
Bottled at 91.2 proof (45.6% ABV), Bulleit Rye 10-Year-Old was awarded a Gold Medal at the 2024 San Francisco World Spirits Competition and scored 98 out of 100, receiving Gold Outstanding Spirit, making it one of the top-rated American Rye Whiskeys at the 2024 International Wine & Spirits Competition.
Into The Mix
PURITY DISTILLERY LAUNCHES ITS MUCH ANTICIPATED PURITY CITRON
September 10,2024
Swedish Vodka brand Purity Distillery has expanded its portfolio of award-winning organic vodkas with its much-anticipated Purity Citron launch.
Drawing inspiration from Italy’s Amalfi Coast, Purity Citron maintains the integrity of its award-winning base spirit infused with a unique blend of organic lemon juice, zest, and rind, resulting in a bright spirit best described as endless summer in a bottle.
“Our Citron vodka blends the Swedish art of vodka distillation with the lively flavours of Italy. It captures the essence of the sun-kissed lemons from the Amalfi Coast,” says Mathias Tonnesson, Master Blender at Purity Distillery.
“When you taste Purity Citron, you can taste the craftsmanship and quality. It’s crafted using only natural and real ingredients, including fresh-squeezed lemon juice.”
Presenting a radiant nose of bright lemon and a mélange of tangy, fresh-squeezed citrus, the Purity Citron creates a unique blend of tart lemon and dry floral sweetness. Perfect for both slow sipping and mixing in cocktails, the expression offers a blend of citrus fruits and herbaceous essences.
“Purity is known for using only the highest quality organic ingredients. We spend a tremendous amount of time in the market with our partners and customers talking about that quality focus and looking for feedback on what we should do next,” says Tate Troelstrup, President and CEO of Purity Distillery.
“The number one request has been for Mathias to develop a Citron as only Purity could. Everything from the label to the proof and flavour profile has been a collaborative effort. Instead of trying to guess what the market might want, we worked backwards and delivered exactly what the market asked for.”
Known for the extra smoothness of its Vodka, Purity’s innovative distillation approach provides a velvet-smooth finish with layers of vibrant and refreshing citrus spirit flavour yet with no artificial chemicals.
Mexican Mezcal brand Ilegal has unveiled a new (yet limited-time) offering with the launch of Ilegal Reposado Caribbean Cask Finish.
As a pioneer of aged expressions, the Caribbean Cask Finish showcases Ilegal’s craftsmanship and innovation in blending the rich heritage of traditional Mezcal with a twist of Caribbean barrel ageing.
Crafted in small batches in Oaxaca, Ilegal Reposado Caribbean Cask Finish begins with the brand’s coveted Reposado mezcal, which is expertly aged in American oak barrels for 4-6 months. The liquid is then transported to 215 barrels that previously aged 8-year Caribbean rum, where it is finished to taste for up to two months.
The final maturation in premium Caribbean casks infuses the spirit with notes of tropical fruit, warm spices and a subtle hint of caramel sweetness and butterscotch, enhancing the aged agave notes in Ilegal Reposado and creating a harmonious balance between two distinct barrel styles.
“We’ve always welcomed the challenge of what we can create in the mezcal category and are proud of the achievements we and our longtime palenque partners have made in aged mezcal,” said John Rexer, Founder of Ilegal Mezcal.
“Ilegal Caribbean Cask Finish takes our Reposado to a new place and speaks to the community blending spirit Ilegal was founded on, marrying the agave-forward character of Ilegal with the vibrant influence of Caribbean rum casks. We look forward to sharing with our fans far and wide.”
The result is a mezcal of exceptional depth and complexity, ideal for savouring neat or elevating cocktails with its nuanced flavour profile. Each bottle exemplifies Ilegal’s commitment to producing high-quality liquid sustainably. Like all Ilegal Mezcal, Reposado Caribbean Cask Finish is made with just agave, sun and time.
