As Budweiser ends a 30-year partnership with the Super Bowl, it’s perhaps time to rethink what you are drinking while you watch the game this year.
But it’s not just Budweiser; as the AP reports, beer’s share of the beverage alcohol market has dropped from 58% in 2000 to 46% in 2022.
So trust the numbers, put the keg down and take this opportunity to add a little Bourbon to the mix this season.
After all, regardless of which team you support, it’s only appropriate to celebrate America’s quintessential sport with a premium glass of blended American whiskey.
But as Old Elk points out, there’s no need to drink it straight when there are a variety of truly tasty Bourbon cocktails out there to try.
With prominent flavours of maple syrup, almond, raw bran, chocolate, deep wood, and coconut Old Elk’s Blended Straight Bourbon Whiskey is equally at home in a Manhattan riff, as it is in a Hot Toddy or Old Fashioned.
So whether you’re tailgating, hanging out at a friend’s place or putting together the ultimate American BBQ at home, Bourbon is the perfect spirit to paired with an array of classic dishes for a game, whether its smokey ribs or burgers.
For more information and a selection of drinks that are easy to make with Old Elk, go to oldelk.com