French cognac distiller Hennessy is welcoming people from all different callings to take a seat at their table and celebrate the beauty of sharing stories, experiences and inspiration.
Through their new campaign Take A Seat, the brand wants to unlock a borderless world, showcasing the magic that comes when people from different walks of life gather around Hennessy V.S.O.P
Take a Seat explores the concept that inspiration can come from anywhere and that a whole new perspective can be gained by hearing another point of view or simply changing the table at which you are sitting.
Part of the wider More is Made by the Many platform, Take A Seat celebrates the expansion of self through the continued pursuit of contrasting points of view. Produced in collaboration with long-time creative partner Droga5 who wants to encourage Hennessy drinkers to invite new ideas and beliefs into their lives.
Utilising a seamless one-take move, the short film glides across a bustling and joyous table full of people representing a variety of creative pursuits, all engrossed in conversation.
The decorated table is brought to life with artists getting creative, musicians discovering new ideas and vibrant dancers all engaged in different conversations.
Getting into ‘the mindset that there is no one mindset’ is the overarching theme of the ad, and audiences are encouraged to embrace the endless opportunities you have to grow when you share your table with others.
On the campaign, Hennessy has said: “Revolutions can start quietly. With a thought. Through a conversation. Over shared stories. By encountering a different point of view. All you have to do is take a seat at the right table.
“Accompany Hennessy V.S.O.P on a journey from table to table and exchange ideas. Inspire and be inspired by different people – from artists and musicians to voguers and soccer enthusiasts. Come, take a seat, and start a thought revolution.”
For more information on Hennessy, go to hennessy.com